GE Appliance Solutions for Property Managers Brochure
2002 Merchandising
Appliance Solutions for
Property Managers
The training guide to selling appliance replacements from The Home Depot®.
Introducing
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Introducing ARDD Program
Appliances specially designed for the needs of apartment life.
Industry Overview
• Consistent year-over-year volume
• $1 billion total appliance opportunity
• Property management is very
fragmented and decentralized with no
major national player
• Over 10,000 property management
companies nationwide
Customer Needs
• On-site delivery
• Accurate billing
• Knowledgeable sales support
• Strong brand name
• Competitive pricing
• Hassle-free transaction
Since The Home Depot®has a large Pro customer base, The Home Depot is
in a great position to be successful in this market.
Industry Outlook
2000 2001 2002 2003 2004 est.
1.95 mm
1.62 mm
1.97 mm 1.97 mm
2.0 mm
Units Per Year*
Dollars Spent as Percent of Sales*
Refrigeration
41%
Laundry
8%
Ranges
23%
Microwave Ovens
3%
Dishwashers
15%
Room Air
Conditioners
10%
*Source: GEA
mm = millions
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• Property management
companies
• Property owners
• National/regional accounts
• Hotels/motels
• Government organizations
Site Requirements
How does Apartment Replacement Direct Delivery differ from Depot Direct?
• Delivery site must be in a zip
code that GE services (the
Appliance Ordering System
verifies the zip code when you
enter the order).
• There can only be one stop per
order. Multiple drops add
additional freight charges to
the order.
• All buildings over three stories
must have elevator access.
• All driveways and walkways
must be passable.
• All stairs and stairwells must be
100% complete.
• Handrails must be available
on all stairways as required
by OSHA.
• All outside entrances must
be accessible and clear of
construction materials,
including scaffolding
and debris.
Consumer Requirements
Depot Direct ARDD/Pro (Direct Delivery)
Vendors GE and Maytag GE only
Selection Any GE or Maytag Appliance Only specific GE appliances
carried by The Home Depot found in the ARDD/Pro system
Max # units
per order 12, but no more than 2 pieces per model 20
Delivery
availability Validated by zip code during ordering Validated by zip code during ordering
Delivery
scheduled by The Home Depot during the point of sale GE after point of sale
Guaranteed No (order is either delivered in 3-5 days
delivery date Yes or in more than 5 days)
Customer End user (consumer) Property manager/Pro-builder
ESPs Yes No
Services Unpacking, icemaker installation, No services available
door swing, and haul away
Inventory Kept at vendor warehouse and shipped Kept at vendor warehouse and shipped
to delivery agent when order is placed to delivery agent when order is placed
Appliance
hook up Yes No
Rebates Yes (availability determined by manufacturer) No
Refrigeration
• Refrigeration case dimensions (HxWxD) for
specific install application becomes a major
determining factor.
• Wire shelves are usually requested over glass shelves.
• Knowing RH or LH refrigerator door swing is
critical for install applications.
• Most refrigerators come without icemakers.
Optional icemaker kits are available.
• To eliminate refrigerator coil damage, frost
free refrigerators are preferred over manual
defrost models.
See Feature Gallery on pages 6-7.
Ranges
Electric or gas models are available in 20", 24" and 30" free-standing widths
Gas Ranges
• Gas ranges come with
standing pilot or
electronic ignition.
• Lift-up cooktops
make cleaning under
burners easy.
• Gas ranges come
from the factory
set up for natural gas
but can be converted
to use L.P. gas.
See Feature Gallery
on page 9.
Electric Ranges
• Electric ranges come
in standard or selfclean configurations.
• Upswept porcelain
cooktops allow
easy cleanup.
• Burner coils are
generally 6" or 8".
• Electric ranges
do not come with
electric cords.
See Feature Gallery
on page 8.
ARDD Appliance Basics And Quick Tips
Unlike retail consumers, Pro customers are looking for
basic features and low maintenance, at a value price.
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