Not since the introduction of stainless steel, and its
meteoric rise in popularity, has the appliance industry
seen something like Slate. Introduced in 2012, the
GE-exclusive fi nish has taken off and sparked a new
class of appliance options. Based on sales, surveys and
reviews, Slate is a proven winner that fulfi lls the consumer
desire for something different from the standard white,
black or stainless. Something with an elegant, modern
appearance that’s easy to keep clean.
In just a few months, demand for more models in the
Slate fi nish came pouring in. GE responded with a line
extension in 2013 and 2014. Today, there is more Slate
product available than ever to help you appeal to every
style-savvy or budget-conscious consumer walking in the
door. Slate has the proven magnetic appeal and now you
have the model and package variety. The Slate sensation
has just begun!
RAVE
r
APPEARANCE
SATISFACTION
An incredible 97% of
Extremely satisfied
Very satisfied
Somewhat satisfied
Not very satisfied
Not at all satisfied
REVIEWS
GE conducted a survey of Slate appliance owners about
their purchase decisions and impressions after living with
the new fi nish. The results were overwhelmingly positive.
WHY SWITCH TO SLATE?
Consumers generally intended to buy stainless steel
appliances, but switched to Slate based on a number
of practical and aesthetic factors.
Doesn’t show
nd aestheticfacto
fi ngerprints
32%
consumers who purchased
a full Slate suite were
extremely or very satisfi ed
with the appearance of
97%
Slate and how it looks in
their kitchen. An equally
impressive 84% of
consumers who purchased
a few Slate appliances
responded the same.
Extremely satisfied
Very satisfied
Somewhat satisfied
Not very satisfied
Not at all satisfied
Like the appearance
Like the color/
appearance
Easy to clean and
keep clean
Would go with
existing décor
Something
different/unique
Like Slate better
than other colors
Stainless look w/out
fi ngerprints & smudges
Source: The Stevenson Company; May, 2013
28%
20%
16%
14%
12%
7%
4%
84%
Source: The Stevenson
Company; May, 2013
2%
1%
WHY SATISFIED?
36%
CONSUMERS WHO
PURCHASED
FULL SUITE
11%
3%
2%
61%
Many consumers agreed that their Slate appliance blends
with their kitchen and like the general look and color.
Matches with kitchen décor
Like the color
Doesn’t show fi ngerprints
Easy to clean
Like the Slate fi nish
Always looks clean
Looks unique/different
n and likethegener
37%
Like the look
22%
18%
18%
13%
11%
7%
7%
Source: The Stevenson Company; May, 2013
26%
CONSUMERS WHO
DID NOT PURCHASE
FULL SUITE
58%
MORE PURCHASED UP FRONT
In stark contrast to industry standards, Slate owners purchased
more products at once.
65%
Purchased
multiple products
V.S.
17%
Industry average
30%
Purchased
entire suite
V.S.
<
2%
Industry average
COMING BACK
FOR MORE
With so much consumer satisfaction regarding Slate, it’s
not surprising that a majority of those surveyed intended
to buy more in the future.
INTENT TO BUY MORE SLATE
7%
Yes
No
Not Sure
22%
CONSUMERS WHO
BOUGHT ONE
SLATE APPLIANCE
72%
7%
72%
TOP 10
CONSUMER TALKING POINTS
1
Naturally hides fi ngerprints, smudges and dirt
2
Easy to keep clean—no special cleaners needed!
3
Inspired by the rich texture of stone
4
Darker matte fi nish refl ects modern trends
5
Warm, inviting alternative to stainless steel
6
Unlike anything on the market today
Yes
No
Not Sure
28%
66%
Source: The Stevenson Company; May, 2013
CONSUMERS WHO
BOUGHT 2
SLATE APPLIANCES
+
7
Blends in beautifully with other appliance colors
66%
8
Unique and stands out in a full suite
9
Complements contemporary wall colors,
countertop materials and cabinetry fi nishes
10
Bold, brushed metallic touch points
4.57
AVERAGE CONSUMER RATING
Based on 1,361 Slate model ratings on geappliances.com from Jan. 2013 – Jun. 2014
“Love all the appliances! Love the Slate fi nish even more! I have 3 little ones and love
the look of the stainless steel but hated to clean mine. I have no fi ngerprints and they
all just wipe down quick with a wet cloth.”
“Love this new color! Way to go GE!” - geappliances.com, 3.31.14
“So unique and looks classy in the kitchen. The color is very different from others
and I love that. Great buy!”
“Everyone that sees it says they never saw a fridge in the Slate color before and that it
looks so rich instead of the shiny stainless steel. Love the smudge proof exterior – just
wipe with a soft cloth.”
“The Slate color is gorgeous and looks nice with the rest of our bisque appliances”
- geappliances.com, 4.8.14
- geappliances.com, 3.6.14
- geappliances.com, 4.15.14
- geappliances.com, 4.22.14
“Looooove the Slate color. Looks great in my old farmhouse kitchen.”
- geappliances.com, 3.25.14
PALET TE
PLEASER
Consumers can pair Slate with virtually
anything. From sleek granites and
composites to organic glass and wood,
Slate perfectly harmonizes with today’s
materials and colors. With such a broad
palette of complementary fi nishes, this
versatile color option can appeal to
every taste.
COUNTERTOPS
Plus, Slate models feature a neutral gray
on the sides, case and accent parts to
enhance its ability to coordinate—rather
than contrast—with its surroundings.
PERFECT MIXER
If your customers are looking to replace
a single appliance—or just a few—Slate
appliances easily blend with other colors.
See for yourself.
The dark matte fi nish naturally hides
fi ngerprints, smudges and dirt. It’s also a
breeze to clean using a clean cloth and a mild
household detergent. Stylish and practical.
MAGNETIC LOOK
Now consumers can display those A+
papers, the latest masterpiece from art
class or this week’s “to-do” list. The Slate
fi nish holds magnets!
SLATE MODELS
Refrigerators and Dishwashers
|
French-Door & Bottom-Freezer Refrigerators
FeaturesGFE28HMHGYE22KMHGFE26GMHGNE29GMHPWE23KMDGNS23GMHGDE20GMH
French-Door model••••••
Counter-depth model•••
Total (cu. ft.)27.722.125.728.523.122.720.3
Fresh food
Temperature
management
External controls with
actual-temperature
display and child lock•••
Turbo Cool setting••••
Cabinet shelves5 glass5 glass5 glass5 glass5 glass3 glass3 glass
Quick Space shelf•••
External dispenserIce & waterIce & waterIce & water
Advanced fi ltration systemRPWFERPWFERPWFERPWFERPWFEMWF
Adjustable-humidity
drawers222222
Full-width drawer
Fresh food door bins
Interior lighting
Freezer
Space saving icemaker•••
Factory-installed icemaker
& binDual icemaker•••IM4D
Full-extension freezer
baskets
Interior lighting2 Showcase LED 2 Showcase LED 2 Showcase LED 2 Showcase LED 2 Showcase LED••
Exterior
Handle color
Handle designDesigner StyleDesigner StyleDesigner StyleDesigner StyleDesigner StyleDesigner StyleDesigner Style
Certifi cations
ENERGY STAR
Made in America*•••••
Dimensions
Overall dimensions
(HxWxD in inches)
*Products contain 70 to 90% U.S. content. Details at geappliances.com/USA
®
qualifi ed••••••
Electronic w/color
gallon storage)
LED + full-width
2 full-width with
Stainless steel
69-7/8 x 35-3/4
TwinChill
evaporators
LED lighting
6 (2 adj. with
7 Showcase
drawer
ice bucket
with chrome
x 36-1/4
™
TwinChill
evaporators
Electronic w/color
LED lighting••Adj. temp
6 with gallon
storage (2 adj.)
7 Showcase
LED + full-width
drawer5 Showcase LED 5 Showcase LED 7 Showcase LED••
Door shelves
Dairy compartment•
Interior lighting•
Never Clean condenser•
Freezer
Factory-installed
icemaker & binOpt. (IM4D)
Wire freezer
compartment shelves1 full-width wire
Fixed door shelves2 full-width
Exterior
Handle color
Handle designDesigner Style
Certifi cations
ENERGY STAR qualifi ed•
ADA compliant•
Made in America*•
Dimensions
Overall dimensions
(HxWxD in inches)67-3/8 x 28 x 32-7/8
*Product contains 70 to 90% U.S. content.
Details at geappliances.com/USA
3 full-width (2 with
gallon storage)
Stainless steel
with chrome
GE has a policy of continuous improvement of its products
and reserves the right to change materials and specifi cations without notice.
Side-By-Side Refrigerators
FeaturesGSE25HMHGSS25GMHGSS23HMH
Total (cu. ft.)25.425.422.5
Fresh food
GE water fi ltration systemMWFMWFMWF
with chrome
Handle designDesigner StyleDesigner StyleDesigner Style
Certifi cations
ENERGY STAR qualifi ed•
ADA compliant•••
Dimensions
Overall dimensions
(HxWxD in inches)
69-1/2 x 35-3/4
x 35-1/4
69-1/2 x 35-3/4
x 35-1/4
69-1/2 x 32-3/4
x 35-1/4
Dishwashers
FeaturesPDT750SMFGDT580SMFGDF540HMF
Hybrid
InteriorStainless steelStainless steel
stainless steel
Wash system700 series500 series500 series
Water fi ltration
removable fi lter
Hard-food disposerPiranha
100% with
™
100% with
removable fi lter
removable fi lter
PiranhaPiranha
100% with
Reversing lower quad
Wash Arms
blade/middle quad
blade/full upper
3 pressurized
full-coverage
3 pressurized
full-coverage
Dedicated Silverware Jets•••
Automatic temperature
control•••
with chromeColor-matched
Handle designDesigner StyleDesigner StyleRecessed
Certifi cations
ENERGY STAR qualifi ed•••
Made in America
†
•
Dimensions
Overall dimensions
(HxWxD in inches)
*Certifi ed by National Sanitation Foundation.
**dBA levels based on Owens-Corning (IEC-60704 lab testing.)
†Products contain 70 to 90% U.S. content. Details at geappliances.com/USA
Bake element
Broil element6-pass8-pass8-pass8-pass
Appearance
Handle colorStainless steel with chromeStainless steel with chromeStainless steel with chromeStainless steel with chrome
Handle designDesigner StyleDesigner StyleDesigner StyleDesigner Style
Certifi cations
Made in America*••••
Dimensions
Overall oven interior
dimensions (WxHxD in inches)
*Products contain 70 to 90% U.S. content. Details at geappliances.com/USA
Upper: Traditional
Lower: TraditionalConvectionConvectionTraditional
MyPlate Menu Vegetables•
Add 30 Seconds•
Auto/Time Defrost•
Turntable•
Turntable diameter (in.)16
Control lockout•
Dimensions
Dimensions Cavity17 x 11-5/8 x 18-7/8
(WxHxD in inches) Exterior24-1/8 x14 x 19-3/4
Accessories
Optional 30" built-in trim kitJX7230EH
Built-In Double Wall Oven
Oven featuresPT7550EH
Capacity5.0/5.0
Upper: Convection with Direct Air
Cooking technology
Lower: Traditional
Self-clean oven with
Steam Clean option•
Delay clean optionVariable
Controls
Control typeGlass touch
Temperature display•
Delay bake option•
Audible preheat signal•
Auto oven shut-off with override•
Electronic clock and kitchen timer•
Control lock capability•
Certifi ed Sabbath mode•
Oven
Convection RoastUpper
Convection BroilUpper
Crisp BroilUpper
Ten-pass bake element•
Ten-pass dual broil element•
Auto Recipe Conversion•
Halogen interior oven lightingProgressive
Self-clean oven racks•
Upper: 2, 1 roller rack
Heavy-duty oven racks
Lower: 2
6-ladder rack upper/
Rack positions
6-ladder rack lower
Appearance
Handle colorStainless steel with chrome
Handle designDesigner Style
Certifi cations
Made in America*•
Dimensions
Overall oven interior
dimensions (WxHxD in inches)
*Product contains 70 to 90% U.S. content. Details at geappliances.com/USA
Upper: 25 x 17-3/8 x 20-1/4
Lower: 25 x 17-3/8 x 20-1/4
Built-In Single Wall Oven
Oven featuresPT7050EH
Capacity5.0
Cooking technologyConvection with Direct Air
Self-clean oven with
Steam Clean option•
Delay clean optionVariable
Controls
Control typeGlass touch
Temperature display•
Delay bake option•
Audible preheat signal•
Auto oven shut-off with override•
Electronic clock and kitchen timer•
Control lock capability•
Certifi ed Sabbath mode•
Oven
Convection Roast•
Convection Broil•
Crisp Broil•
Ten-pass bake element•
Ten-pass dual broil element•
Auto Recipe Conversion•
Halogen interior oven lightingProgressive
Self-clean oven racks•
Heavy-duty oven racks 2, 1 roller
Rack positions6-ladder rack
Appearance
Handle colorStainless steel with chrome
Handle designDesigner Style
Certifi cations
Made in America*•
Dimensions
Overall oven interior
dimensions (WxHxD in inches)25 x 17-3/8 x 20-1/4
*Product contains 70 to 90% U.S. content. Details at geappliances.com/USA
Built-In Cooktops
Features & ControlsPP962EHPP932EH
Element typeRibbonRibbon
Number of elements54
ControlsKnob (infi nite switch)Knob (infi nite switch)
Control locationFront centerRight
Control lock••
Control lock
indicator lightFront centerRear right
Hot surface
indicators, location5, front center1, front
Cooktop “On”
indicators, location1, front center1, front right
Element Confi guration
appearance
Cooktop surfaceCeramic-glassCeramic-glass
Dimensions
Cabinet width
compatibility (in.)3630
Overall dimensions
(WxHxD in inches)36 x 3-1/4 x 20-7/829-3/4 x 4-1/4 x 21-3/8
GE has a policy of continuous improvement of its products
and reserves the right to change materials and specifi cations without notice.
GE APPLIANCES
At GE, we’re reimagining home to introduce a new world of
innovation in appliances. Today, we’re even more in sync with the
consumer. Listening. Anticipating. Engineering ingenious ways to
simplify life with more industry-fi rst exclusives. We’re redefi ning style
and functional design across all our products. Expanding our U.S.
workforce and transforming manufacturing. Improving quality and
effi ciency. Helping our partners spread the word of GE solutions—
from the sales fl oor to the national stage—and igniting sales.
GE Appliances. We’re not just imagining. We’re doing.
Many GE appliances are “Made in America” containing 70 to 90%
U.S. content. So when you buy GE, you’re investing in the livelihood
of hardworking Americans. Thank you!
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