Listed below are some of the new features for 2006.
Model/Series Availability
• SE Wagon and SEL Wagon have been discontinued
for 2006
• SE Sedan and SEL Sedan will continue to be available
in 2006
Exterior Changes
• Color Added
– Tungsten Clearcoat Metallic (T8)
• Color Deleted
– Dark Shadow Grey Clearcoat Metallic
(1)
Interior Change
• Cigarette lighter standard on all models
Powertrain Change
• 3.0L 4V 6-cylinder Duratec engine has been discontinued
New Package Changes
• 3.0L V-6 FFV available — Fleet Option Only
NOTE: The 3.0L V-6 FFV engine is not available in the
following states: CA, MA, ME NY and VT. FFV is available
in all other states
• Universal garage door opener added to SEL Premium
Package
TaurusTaurusTaurus
Taurus Awards
Listed below are a couple of Taurus’ many awards:
• The 2005 Taurus received a recommended Best Pick
— Insurance Institute for Highway Safety for the 14th
year in a row
• In a leading consumer magazine, the 2004 Taurus
was rated a Recommended Buy
Key Competitors and How They’re Positioned
• Honda Accord — is luxuriously and tastefully refined with
many standard amenities
• Toyota Camry — has strong owner loyalty and a
reputation for value, reliability, safety and ride quality
• Chevrolet Impala — revised for 2006, Impala is marketed
as a large vehicle with powerful engines
(1) For a complete list of what’s new, refer to the latest Dealer Ordering Guide.
2
• Dodge Intrepid — positioned as a vehicle known for its
styling, performance and advanced safety technology
• Saturn L-Series — positioned as sporty and athletic,
and a great value, along with a superior dealership
experience
• Nissan Altima — raising the bar for design and
performance in the midsize sedan segment
July 2005
2006 Taurus
What’s Important
Product Highlights
WHAT’S IMPORTANT
This page is about:
Product Highlights
Key Features
HERE ARE THE MOST IMPOR
Best Pick rating in IIHS
frontal offset crash
testing
(pgs. 2, 6)
A leading
consumer magazine
Recommended Buy
in 2004
(pg. 2, 16)
TANT 2006 TAURUS FEATURES TO MENTION TO YOUR CUSTOMERS:
Five-star government frontal
crash test rating
(pg. 6)
Large interior room
and cargo space
(pgs. 10, 11)
Personal Safety System
(pgs. 6, 8)
5- or 6-passenger
seating
(pg. 10)
®
Key Features
Use the Taurus information in this Source Book to enhance your sales presentations. Pay particular attention to those key
features that address the specific needs of your customers. Refer to your Dealer Ordering Guide for specific feature availability.
Safety/Security
• Personal Safety System
• Best Pick rating in IIHS frontal offset crash testing
• Five-star government frontal crash test rating
• Anti-lock Braking System (ABS)
• All-Speed Traction Control (requires ABS)
• LATCH system (Lower Anchors and Tethers for CHildren)
• 3.0L V-6 FFV Flexible Fuel engine available (Fleet only).
Not available in CA, MA, ME, NY and VT
Design/Styling
TaurusTaurusTaurus
Comfort/Convenience
• Large interior volume
• Large and versatile luggage compartment
• Universal garage door opener
• 5- or 6-passenger seating
• 6-passenger flip/fold enhanced center seating
console design
• 60/40 split-folding rear seatbacks
(1) No tether straps, only upper tether anchor provided.
(2) Under normal driving conditions with regular fluid and filter changes. See vehicle Owner’s Guide.
NOTE: For feature availability, refer to the latest Dealer Ordering Guide.
July 2005
• Robust, aerodynamic styling
• Color-keyed bodyside molding
Quality/Reliability/Durability
• A leading consumer magazine Recommended Buy
in 2004
• Roadside Assistance
• One-piece bodyside construction
• Electronic Engine Controls (EEC/OBD II)
• 100,000-mile scheduled tune-up interval
(2)
3
MODEL LINEUP
This page is about:
Standard Equipment
Optional Equipment
2006 Taurus
Model Lineup
Standard Equipment
Safety/Security
• Airbags — second generation driver &
front passenger
• Battery Saver
• Belt-Minder
• Child safety locks — rear doors
• Chime — safety belt reminder,
headlamps-on, door open/key-in-ignition
• Emergency inside trunk release
• Front & rear crumple zones
• Fuel shutoff switch
• LATCH system (Lower Anchors and
Tethers for CHildren)
• Personal Safety System
• Remote keyless entry w/(2) key fobs
• Safety belt pretensioners & height
adjustable D-rings — driver & front
passenger seats
• SecuriLock
• Side door intrusion beams — high
strength
Comfort/Convenience
TaurusTaurusTaurus
• Air conditioning — manual temperature
control, CFC-free
• Air extractors
• Ashtray — front
• Carpet — color-keyed w/integral driver
footrest
®
System
®
passive anti-theft system
• Cigarette lighter
• Clock — electronic digital w/dimming
feature, integral w/radio
• Console — door (2) cup holders &
enclosed storage bin
• Cup holders — color keyed, integral
w/center console
• Floor mats — front & rear
• Fuel tank — 18.0 gallon
• Glass — solar tinted complete
• Glove box
• Grab handles — rear both sides
®
• Grocery bag hooks — located on scuff
plate inside trunk
• Heat — rear seat floor outlets
• Hood — gas-assist & remote release
• Spare tire — convenience mini-size
• Instrument panel — two-tone
w/backlighted cluster, positive shutoff
climate control registers, side window
demisters & windshield defroster
• Instrumentation — temperature & fuel
gauges, electric 120-mph speedometer,
low brake fluid alert light, trip odometer,
1-million-mile odometer & tachometer,
message center
• Steering — power rack & pinion
w/variable assist
• Suspension — independent front & rear
• Tires — P215/60Rx16 A/S
• Transmission — 4-speed automatic
transmission
Design/Styling
• Antenna — fixed whip quarter-panelmounted
• Black rocker panel
• Bumpers — front & rear 5-mph impact
absorbing, body color
• Door handles — body color flushmounted
• Fascias/bodyside moldings — body
color front/rear fascias & bodyside
protection moldings
• Flush black around side windows,
windshield, backlight
• Headlamps — multi-reflector halogen
• Paint — clearcoat
• Taillamps — monochromatic w/red turn
signals
Quality/Reliability/Durability
• 100,000 mile tune-up interval
(1)
NOTE: The above information is an excerpt from page 3 of the 5/01/05 Taurus Dealer Ordering Guide.
For the most recent Dealer Ordering Guide, please refer to fmcdealer.com
Safety/Security
Brakes — Anti-LockingO O
Safety & Security PackageO O
Side Impact Air BagsOO
Traction Control (requires ABS)O O
Comfort/Convenience
AM/FM Stereo w/In-Dash CD O S
AM/FM Stereo w/6-Disc CD Changer & In-Dash Cassette— O
Mach Audio (req. 6-disc CD or SEL Premium)— O
5-Passenger Cloth Seating Surfaces w/Floor ShiftO S
Leather Seating SurfacesO O
Leather-Wrapped Steering Wheel O —
Mirrors — Heated w/Security Approach LampsO O
Moonroof — Power OO
SE Preferred Equipment PackageO —
SEL Premium Package—O
Design/Styling
16" 5-Spoke Painted Aluminum O—
S = Standard O = Optional — = Not Available
NOTE: The above information is an excerpt from page 6 of the 5/01/05 Taurus Dealer Ordering Guide.
For restriction information and the most recent Dealer Ordering Guide, please refer to fmcdealer.com
(1) Under normal driving conditions with regular fluid and filter changes. See vehicle Owner’s Guide.
4
Optional Equipment
SESEL
July 2005
2006 Taurus
Model Lineup
Major Product Summary
The chart below highlights the key model features that you may want to share with your customers.
SE
MODEL LINEUP
This page is about:
Major Product Summary
Safety/Security
• Airbags — dual-stage driver &
front passenger
• Battery Saver feature
• Emergency inside trunk release
• Illuminated entry
• LATCH system (Lower Anchors & Tethers
for CHildren)
• Personal Safety System
• SecuriLock®passive anti-theft system
Comfort/Convenience
• Air conditioning — manual control
• Audio — AM/FM stereo cassette
Safety/Security
• Anti-theft System (perimeter)
Comfort/Convenience
• Audio — AM/FM stereo w/single CD
• Compass — displayed in message center
• Exterior temperature display — displayed
in message center
• Mirror — electrochromic rearview
• Mirrors — dual body color, electric
remote control w/security approach lamps
®
SEL —
All SE content, plus:
• Floor mats — front & rear
• Message center w/trip computer
• Mirrors — black electric remote control
• Power locks & windows
• Remote Keyless Entry System
• Seats — 6-passenger cloth seating
w/dual recliners, front armrest, front seat
map pockets, 2-way head restraints &
center seating console
• Speed control
• Sunvisor w/covered mirrors
• Windshield wipers — variable intermittent
• Remote Keyless Entry System w/keyless
entry keypad
• Seats:
– 5-passenger cloth seating w/dual
recliners, front armrest, front-seat map
pockets, 2-way head restraints &
storage console
– Power driver seat, 6-way w/manual
driver lumbar
– 60/40 split-fold rear seat
• Sunvisor — illuminated w/vanity mirror
Performance/Handling
• Brakes — power assisted, front disc/
rear drum
• Drivetrain — front wheel drive
• Engine — 3.0L 2V 6-cylinder Vulcan
• Transmission — 4-speed automatic
Design/Styling
• Moldings — color-keyed bodyside
• Wheels — 16" steel wheels
w/7-spoke cover
TaurusTaurusTaurus
Design/Styling
• Wheels — 16" 7-spoke machined
aluminum wheels
• Wood interior trim accents — center
stack, instrument panel, steering wheel,
gear shift knob & door switch bezels
NOTE: The above information is an excerpt from page 2 of the 5/01/05 Taurus Dealer Ordering Guide.
For the most recent Dealer Ordering Guide, please refer to fmcdealer.com
July 2005
5
SAFETY/SECURITY
This page is about:
Frontal Crash Test Ratings
Emergency Decklid Release
Side-impact Head/Chest Airbags
LATCH System
Head Restraints
Personal Safety System
®
2006 Taurus
Safety/Security
Key Features
IIHS Frontal Offset Crash Test Ratings
Taurus achieved a Best Pick overall in frontal offset crash test
results by the Insurance Institute for Highway Safety (IIHS) for
2005. 2005 marks the 14th consecutive year that Taurus has
been recommended a Best Pick by the Insurance Institute for
Highway Safety.
• Vehicles undergo a 40-mph offset crash test, in which
40 percent of the total width of each vehicle strikes a
barrier on the driver’s side
• The forces in the test are similar to those involved in a
frontal offset crash between two vehicles of the same
weight, each traveling just less than 40 mph
• Test results can be compared meaningfully only among
vehicles of similar weight
TaurusTaurusTaurus
Emergency Decklid Release —
the handle glows in the dark
and is connected to the trunk
lock mechanism. It releases
the decklid from inside the
trunk in case anyone is
accidentally or intentionally
locked in the trunk
Government Frontal Crash Test Ratings
Ford Taurus’ reputation for safety is well founded. In NHTSA’s
frontal crash tests Taurus received outstanding ratings.
• For 2005, Taurus received a five-star passenger rating and a
four-star driver rating and is anticipated to achieve these same
ratings for 2006 (for information on the differences between
four-star and five-star ratings, refer to the chart below)
• Testing is performed as follows:
– Vehicles with belted front seat test dummies are crashed
into a fixed barrier at 35 mph, which is equivalent to a
head-on collision between two similar vehicles, each
moving at 35 mph
– Ratings can be meaningfully compared only within the
same weight class (within 250 lbs.)
What Do the Stars Mean?
Frontal Impact Testing
✯✯✯✯✯
✯✯✯✯✯
✯✯✯✯✯
✯✯✯✯✯
✯✯✯✯✯
5 stars = 10 percent or less chance
of serious injury
4 stars = 11 percent to 20 percent chance
of serious injury
3 stars = 21 percent to 35 percent chance
of serious injury
2 stars = 36 percent to 45 percent chance
of serious injury
1 stars = 46 percent or greater chance
of serious injury
Side-impact Head/Chest Airbags —
help protect both the head and chest
of front outboard occupants in certain
side-impact collisions. They inflate out
of the front seat bolster so they are
always in the optimal deployment
position. They are a freestanding option
on all models and are also included in
the Safety and Security Package
LATCH System (Lower Anchors and
Tethers for CHildren)
anchors and top tether anchors to
securely fasten LATCH-compatible child
safety seats. Standard on all models
(see pg. 7 for more details)
(1) No tether straps, only upper tether anchor provided.
NOTE: For feature availability, refer to the latest Dealer Ordering Guide.
(1)
— provides lower
6
Locking Front Head Restraints — allow
front-seat passengers to position the
head restraints and lock the supports
for protection in a rear collision
®
Personal Safety System
front-seat occupants by considering
several crash factors and determining
the appropriate level of airbag pressure
(see pg. 8 for more details)
Anti-lock Braking System (ABS) —
helps maintain steering control in
hard-braking situations to help avoid
a possible accident. Freestanding option
on all models and also included in the
Safety and Security Package
— helps protect
Security Approach Lamps — lights on
the bottom of exterior mirrors illuminate
the ground when key fob is pressed.
These help customers avoid puddles and
other hazards when approaching the
vehicle
July 2005
2006 Taurus
Safety/Security
Engineering Insights: Airbags
SAFETY/SECURITY
This page is about:
Airbags
LATCH System
Security Specifics
Taurus features standard dual-stage front airbags that
deploy with less force in less severe frontal collisions.
• Less force doesn’t mean lower speed: The difference
in deployment speed between the full-powered mode
and the Stage 1 mode is 2–3 milliseconds
• The main difference is in inflation pressure (like the
difference between a partially- and fully-inflated
basketball)
• Lower pressure can mean less risk of injury for front-seat
passengers due to airbag inflation
LATCH System (Lower Anchors and Tethers for CHildren)
LATCH provides a uniform method for
securing a child safety seat in a vehicle.
• The system incorporates:
– Rigid metal anchor bars built into
the vehicle that are located where
the seatback meets the seat cushion
– A top tether anchor located behind
the top of the seatbacks at all three
rear seating positions
• The child safety seat attaches to the
lower anchors by means of flexible
tethers or rigid bars that are part of
LATCH-compatible child safety seats
• A top tether strap is then attached to
the top of the child safety seat
• LATCH provides the top tether anchor.
The customer needs to use the tether
strap provided by the child safety seat
manufacturer to secure the seat. The
vehicle does not provide the tether
strap, only the top tether anchors
• A safety belt is not required when
using LATCH
• LATCH lower anchors are located in
the rear outboard seating positions
Even the way the airbags are folded offers Taurus buyers
21
enhanced occupant protection.
• The airbag fold style allows them to deploy in
a radial manner
• This helps direct the initial deployment energy away
from the driver and right front passenger
• It can also reduce the force of the inflation, so there’s
less risk of injury from inflation
(1)
Rigid twopoint lower
attachment
Bars installed
in vehicle seat
Bars installed
in vehicle seat
This belt should be as tight
as possible
with top tether
Flexible twopoint lower
attachment
with top tether
TaurusTaurusTaurus
SecuriLock®Passive Anti-theft System
• Uses an electronically coded ignition key to start the vehicle
• Designed to help prevent the engine from being started
unless a coded key programmed to the vehicle is used
• Automatically arms when the ignition is turned off
• Disarms when the correct key is used in the ignition
(1) No tether straps, only upper tether anchor provided.
NOTE: For feature availability, refer to the latest Dealer Ordering Guide.
July 2005
Security Specifics
Autolock Feature
• All doors lock automatically when doors are closed, ignition
is on, transmission is in a forward gear or in Reverse, and
brake pedal is released
Perimeter Anti-theft System
• Monitors doors, hood and decklid against unauthorized entry
• Sounds horn and flashes headlamps if unauthorized
entry occurs
• Gives customers added protection against theft
7
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