Ford 2006MY User Manual

2006MY

Vehicle Line: TAURUS

Marketing Strategy and Mix Recommendations

Marketing Strategy Key Points:

• SE and SEL series in Sedan

• Safety and Security Package is available on both SE and SEL series

• SE Preferred Equipment Package and the SEL Premium Package are upgrade packages for both

series

• Wood steering wheel, shift knob and woodgrain appearance appliqué trim on the center console,
door trim and center instrument panel are standard on the SEL

• One new color: Tungsten

• Cigarette lighter now standard equipment

Key Messages:

• Taurus continues to deliver the best value in a mid-sized family car by offering the best combination
of safety, performance, comfort, purposeful innovation and quality at an affordable price

Recommended Mix:

Engine Type

3.0L 2V 6-Cyl. Engine 100% 100%

Key Packages

SE Preferred Equipment Package 50% —
SEL Premium Package — 50%
Safety and Security Package 40% 40%

Key Options

Audio, AM/FM Stereo w/In-Dash CD 50% —
Audio, 6-Disc CD Changer 20% 25%
Brakes, Anti-Lock 25% 25%
Mirrors, Heated 20% 20%
Moonroof 35% 35%
Seats, 5-Passenger w/Floor Console 60% —
Wheels, 5-Spoke Painted Aluminum 20% —

*Rates above represent full model year retail projections

Retail Mix*

SE Sedan SEL Sedan

85% 15%

03/14/05

03/14/05 2006 TAURUS

MAJOR PRODUCT CHANGES

OVERVIEW

The 2006 Taurus features minor exterior, interior and safety changes.

EXTERIOR CHANGES

• Colors Added:

— Tungsten Clearcoat Metallic (T8)

• Colors Deleted:

— Dark Shadow Grey Clearcoat Metallic

NEW PACKAGE CHANGES

• 3.0L V6 FFV available – Fleet Option Only

NOTE: The 3.0L V6 FFV engine is not
available in the following states: CA, NY,
VT, MA and ME. FFV is available in all other
states.

• HomeLink® garage door opener added to SEL
Premium Package (deleted as Std. equipment
on SEL)

MODEL/SERIES AVAILABILITY

• SE Wagon (P58) and SEL Wagon (P59) have
been discontinued for the 2006MY

• SE Sedan (P53) and SEL Sedan (P56) will
continue to be available in the 2006MY

POWERTRAIN CHANGES

• 3.0L 4V 6-cylinder Duratec engine has been
discontinued

2006 TAURUS ORDER COMBINATIONS

SE Sedan 3.0L 2V V6 4-Speed Automatic

¾ Body Code: P53
¾ Order Code: 100A

SEL Sedan 3.0L 2V V6 4-Speed Automatic

¾ Body Code: P56
¾ Order Code: 200A

Product Changes and Features Availability

Features, options and package content subject to change. Please check www.fmcdealer.com or Dealer eStore for the
most current information.

 = New for this model year.

- 1 - Ford Division

03/14/05 2006 TAURUS

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MAJOR PRODUCT SUMMARY

The following equipment is standard as indicated. Each series includes the standard equipment of the previous series,
except where additions/exceptions are noted:

Powertrain/Functional

• Brakes – power assisted, front disc/rear drum

• Drivetrain – front wheel drive

• Engine – 3.0L 2V 6-Cylinder Vulcan

• Transmission – 4-speed automatic

Exterior

• Mirrors – black electric remote control

• Moldings – color keyed bodyside

• Remote Keyless Entry System

• Wheels – 16" steel wheels w/cover

• Windshield wipers – variable intermittent

Interior

• Air conditioning – manual control

• Audio – AM/FM stereo cassette

• Floor mats – front & rear

• Message center w/trip computer

• Power locks & windows

• Seats – 6-passenger cloth seating w/dual recliners, front

• Speed control

• Sunvisor w/covered mirrors

Safety/Security

• Air bags – 2

• Battery saver feature

• Emergency inside trunk release

• Illuminated entry

• LATCH System (Lower Anchors & Tethers for CHildren) in

• Personal Safety System™

• SecuriLock® / Immobilizer-Anti-Theft System

armrest, front seat map pockets, 2-way head restraints &
center seating console

nd

rear outboard seats

generation driver & front passenger

SE SEL

All SE content, plus:

Exterior

• Mirrors – dual body color, electric remote control w/security

• Remote Keyless Entry System w/keyless entry keypad

• Wheels – 16" 7-spoke machined aluminum wheels

Interior

• Anti-Theft System (perimeter)

• Audio – AM/FM stereo w/single CD

• Compass – displayed in message center

• Exterior temperature display – displayed in message center

• Mirror – electrochromic rearview

• Seats

• Sunvisor – illuminated w/vanity mirror

• Wood interior trim accents – center stack, instrument panel,

approach lamps

– 5-Passenger cloth seating w/dual recliners, front armrest,

front seat map pockets, 2-way head restraints & storage

console
Power driver seat, 6-way w/manual driver lumbar
60/40 split-fold rear seat

steering wheel, gear shift knob & door switch bezels

Please see Standard Equipment pages for more details.

Product Changes and Features Availability

Features, options and package content subject to change. Please check www.fmcdealer.com or Dealer eStore for the most current information.

 = New for this model year.

- 2 - Ford Division