etouches LOOPD User Manual

LOOPD Badge

LOOPD Badge V3.0

How to Set Up the
LOOPD Badge

OVERVIEW

Thanks again for using the LOOPD
Platform for your event. We believe
that both you and your attendees

will benet from using the Badge

& seeing crystal-clear ROI.

Attendees don’t have to worry about losing

business cards, or do any manual data entry

later, and you don’t have to scan and swipe

attendee Badges.

What is a LOOPD Badge?

They enjoy a hassle-free VIP experience while

you can focus on what you do best: curating an

amazing event.

03

How do people use the LOOPD Badge to exchange contact info?

How does the LOOPD Badge record event history?

06

08

The LOOPD Badge is an award­winning, bi-directional sensor that
attendees, speakers & exhibitors
wear during your event.

At only 1.42”long, 1.42”wide, and 0.22 in tall,

each LOOPD Badge weighs less than 5 grams
and has a battery life of two months. It’s the
epitome of small but mighty.

Compatible with both iOS & Android, you can
rest assured that all of your attendees will have
no trouble getting up to speed.

03

Each LOOPD Badge has Bluetooth LE connec-

aordable, mobile-compatible, & supremely

tivity, which oers several advantages over

Near Field Communication (NFC) and Radio

Frequency Identication (RFID) technologies.

Unlike other options on the market, it is more

scalable. In addition, Bluetooth LE enables

event planners like yourself to collect data

about what attendees did at your event in a

passive, non-intrusive way.

At a practical level, the LOOPD
Badge can help each attendee do
the following —

Exchange digital business cards

Check into and out of sessions
passively

Collect marketing materials

Record the entire “journey”
of the event

You might still be wondering, “Why
do I need the LOOPD Badge? Can’t
people just use the smartphone
app?” We’re glad you asked.

04

We designed the LOOPD Badge to
be sleek, comfortable, and most
important of all, natural. It augments
the app’s functionality in several
distinct ways —

01

The LOOPD Badge delivers complete control

and security. Attendees transfer their contact

info only when they want to.

03

Everyone at your event will have the LOOPD

Badge. This means that Reese with her iPhone

won’t have an trouble network with Sage on his

Android device.

02

People often forget to charge their phones,

and the LOOPD Badge works even if an atten-

dee’s phone dies.

04

The LOOPD Badge works reliably even when

tons of people on tons of devices are suc-

king up the bandwidth. This reliability helps

to protect the user experience for everyone

involved.

05

The LOOPD Badge is discreet, comfortable,

and easy to use.

People won’t have to dig their phones
out of pockets, bags, or the
unknown abyss.

05

How do attendees use the LOOPD
Badge to exchange contact info?

ST EP I.

Reese and Sage both press buttons on their
LOOPD Badges.

STEP II.

They wait for the orange light to blink.

ST EP III. STEP IV.

They hold their LOOPD Badges within six in­ches of one another.

They wait for the green light to blink. The green

exchanged contact information.

06

STEP V.

Reese and Sage also receive conrmation in

the event app.

There’s very little room for “user error.” For

that reason, the LOOPD Badge isn’t intrusive.

It doesn’t aect how attendees already act at

events but instead gives Reese and Sage more

control over their interactions.

Worth noting is that Reese can choose to not

share her information. The contact exchange

happens only if both attendees press the bu-

tton & bring their badges close together. Each

party exercises full control over the exchange.

But once they decide to share their
info, using the LOOPD Badge takes
less time than pulling out their
business cards.

07

How does the LOOPD Badge
record event history?

With the LOOPD Badge, attendees don’t

have to worry about remembering what

they did at your event. Their LOOPD Badges

automatically record their complete event

history — sessions attended, exhibitors

visited, contacts met, and other areas of

interest.

All recording for attendees happens
automatically inside the app.

The LOOPD App then organizes this event

history and enables attendees to sort it by

connection, time, and location. They can also

view session information and speaker multi-

media, receive contact and company update

alerts, and check out exhibitor information &

marketing collateral.

It can be challenging for attendees to make

use of what they learn at events — a lot of stu

is ying at them! — so this history provides

a convenient way to jog their memories and

remember to follow up with new contacts.

Will attendees be tracked
everywhere?

You designate points of interest in your oor

plan: rooms, exhibitors, and signicant areas.

The LOOPD team then places LOOPD Hubs

at those locations so that those “sensors” can

capture movements only at their specic

areas in the venue.

By cross-referencing your schedule and time

signatures, the LOOPD Hubs and the LOOPD

App also track attendee’s presence in specic

rooms during specic sessions. Each LOOPD

Hub tracks attendees inside a radius of 30’, but

LOOPD Hubs do NOT track attendees after

they stop outside of that proximity.

08

Xero Case Study ­10,000 Connections &
2,500 CPE Credits

A quick case study might help you understand

how all this functionality looks out “in the wild.”

A QuickBooks alternative, Xero’s accounting

software enables their customers to manage

invoicing, bank reconciliation, bookkeeping.

The National Association of State Boards of

Accountancy (NASBA) had recently introduced

a new requirement: “A participant’s self-

certication of attendance at a group program

alone is not sucient. The CPE provider must

employ additional attendance monitoring

procedures.”

Xero partnered with us for their XeroCon

Denver event, and we were able to solve one

very specic business challenge related to

their continuing professional education (CPE)

program.

Group CPE training programs must now pro-

vide not only proof of date and time of atten-

dance for each certied public accountant and

bookkeeper, but they must also record atten-

dance time in twenty-minute intervals. These

“nano-credits” replace the one full credit for a

session of fty minutes or more.

To get the full CPE credit,
accounting professionals must
be able to show prove they have
earned multiple nano-credits.

09

How did the LOOPD team rise
to the challenge?

We mounted modied Bluetooth/Wi-Fi

LOOPD Hubs at the entrance to each session

room. We then synced up our entire platform

(Hubs, Wi-Fi networks, servers, Badges, and

apps) so that those LOOPD Hubs scanned

each LOOPD Badge every millisecond.

And as for Xero, they were able to oer

the world’s rst passive and non-intrusive

monitoring of CPE training at a three-day

business conference. Our platform recorded

over 260,000 data points, and as a result,

Xero was able to award 2,500 CPE credits.

None of the accounting professionals had to

wait in line to check in. The experience was

frustration-free for them. They could focus

more on networking: 10,000 new connections,

to be precise.

To say that we were thrilled with
these outcomes would be an
understatement.

10

CONCLUSION

With the LOOPD Badge, your atten­dees can swap contact info without
business cards.

And as you will soon witness rsth­and, the virtual exchange is quite
easy. Armed with new contacts &
their event history, your attende­es can derive maximum value from
your event. Their ROI is yours too.
You do want people to come back
next year, right?

We hope that you take full advan­tage of the many capabilities of
the LOOPD Platform to make your
event richer and your life easier.

FCC Warning:
This equipment has been tested and found to comply with the limits for a Class B
digital device, pursuant to part 15 of the FCC Rules. These limits are designed
to provide reasonable protection against harmful interference in a residential
installation. This equipment generates, uses and can radiate radio frequency
energy and, if not installed and used in accordance with the instructions,
may cause harmful interference to radio communications. However, there is no
guarantee that interference will not occur in a particular installation.
If this equipment does cause harmful interference to radio or television
reception, which can be determined by turning the equipment off and on,
the user is encouraged to try to correct the interference by one or
more of the following measures:
o Reorient or relocate the receiving antenna.
o Increase the separation between the equipment and receiver.
o Connect the equipment into an outlet on a circuit different from that to
which the receiver is connected.
o Consult the dealer or an experienced radio/TV technician for help.

Caution: Any changes or modifications to this device not explicitly approved
by manufacturer could void your authority to operate this equipment.

This device complies with part 15 of the FCC Rules. Operation is subject to
the following two conditions: (1) This device may not cause harmful interference,
and (2) this device must accept any interference received, including
interference that may cause undesired operation.

The device has been evaluated to meet general RF exposure requirement.
The device can be used in portable exposure condition without restriction.