Cooper Lighting ADH080747 User Manual

Automotive
Dealership Design Guide
AUTOMOTIVE DESIGN GUIDE
TABLE OF CONTENTS
Outdoor Site Lighting that heightens consumer awareness ...................3
- Feature Display Lighting...................................................................7
- High Competition Displays ...............................................................8
- Medium Competition Displays ........................................................11
- Low Competition Displays ..............................................................13
Office Lighting that creates a comfortable environment ......................16
Service Department Lighting that increases productivity .....................17
SITE | SHOWROOM | SERVICE
LEADING THE LIGHTING INDUSTRY
Cooper Lighting is a recognized industry leader offering first-class lighting solutions for even the most challenging applications. Addressing every area of an automotive dealership, Cooper Lighting manufactures high performance products that create inviting areas of uniform illumination, endure the most rigorous operating environments and offer exceptional energy savings opportunities.
Purchasing a vehicle is an emotional decision for consumers. Lighting displays can help showcase the outward appeal of an automobile, but more importantly, lighting can evoke the feeling of comfort for customers craving luxury, the rush of wind for an individual longing for the freedom of a sporty convertible or portray ironclad safety for the family desiring protection for their loved ones. Regardless of the emotions you would like to stir, Cooper Lighting’s team of application experts have over 50 years of experience turning customer vision into reality. Whether the project calls for straight-forward illuminance calculations or state-of-the-art three dimensional renderings, Cooper Lighting can provide the supporting documentation necessary to complete your next automotive dealership project.
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OUTDOOR SITE LIGHTING
CONSIDER YOUR LOCATION
When selecting the proper light levels for your next dealership project, first determine how much visual competition is created by adjoining properties. The human eye is drawn to the brightest area in its field of view. In order to capture consumer attention, site lighting illuminance levels should be at least comparable with that of neighboring establishments without being over-illuminated. If neighboring property is yet to be developed, review what type of future growth is currently in the zoning documentation. Note IESNA competition levels associated with these common development types.
Neighboring Development IESNA Competition Level
Auto Mall/Auto City High-Enhanced Service Stations/Convenience Store Medium-High Large National Retailers Medium Small Retail Centers Low
The Illuminating Engineering Society of North America [IESNA] characterizes surrounding ambient environments as high, medium or low competition areas. Based on this competition level, an average maintained illuminance target and a maximum allowable uniformity level are recommended for each section of an automotive dealership.
Exterior lighting requirements continue to grow more stringent. Many states and municipalities have adopted legislation that impacts lighting design applications. For areas requiring dark sky friendly solutions, full cutoff flat glass optical assemblies provide focused illumination with zero uplight and minimal high angle light while retaining superior uniformity. When strict spill light control is mandated, house-side shields and application-specific optical assemblies keep light on task. Whether the goal of your site lighting design is safety, general ambiance or highlighting feature displays, Cooper Lighting offers application-specific optical solutions that provide the highest level of photometric performance and control.
Horizontal
High Competition Medium Competition Low Competition Uniformity Area to Illuminate Maintained Level [fc] Maintained Level [fc] Maintained Level [fc] [Max.Min.]
Parking and Circulation [Non-Merchandising Area] 10 7 5 10:1 General Merchandise [Main Automotive Display Lot] 50 30 20 5:1 Featured Displays [Front Row and Display Stands] 75 50 35 3:1
Exterior site lighting provides the first impression of an automotive dealership and is an outward expression of image. During daytime hours, the form of the exterior site light should compliment dealership architecture and tie to dealership branding. For evening operation, properly designed site lighting entices customers, attracting business to the dealership. When developing site lighting configurations careful consideration should be given to surrounding establishments, the image you would like to portray to customers and the impact the lighting system will have on operating costs.
CONSIDER YOUR IMAGE
Site lighting provides a means of navigation through the exterior merchandising area and rounds out the overall aesthetic appeal of the automotive dealership. Whether your style calls for the simple elegance of a square housing or the fluid appeal of a rounded architectural luminaire, Cooper Lighting is a recognized site lighting leader offering a variety of fixture forms to compliment any architectural motif.
Customers are more likely to enter a dealership and remain on the premises when the lighting creates a comfortable environment. Accel Optics, Cooper Lighting’s family of automotive reflector solutions, specialize in focused front row product displays that engage the customer, general merchandise lighting that creates an inviting dealership appearance emanating safety and security and perimeter lighting that precisely frames the automotive dealership lot.
OUTDOOR SITE LIGHTING THAT HEIGHTENS CONSUMER AWARENESS.
STANDARD ARCHITECTURAL FINISHES
GM
Graphite Metallic
WH
White
DP
Dark Platinum
BZ
Bronze
BK
Black
AP
Grey
OPTIONAL STRIPED REVEAL COLORS [Galleria Only]
CSS
Silver
CSW
White
CSG
Green
CSD
Gold
CSY
Yellow
CSR
Red
CSB
Blue
MCGRAW-EDISON [Talon] MCGRAW-EDISON [Galleria Square] MCGRAW-EDISON [Galleria Round]
MCGRAW-EDISON [CLM] MCGRAW-EDISON [Landau] INVUE [Icon]
Site lighting luminaires can be further tied to dealership colors or branding through a full line of architectural finish options and available custom color striping on select products.
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CONSIDER YOUR POCKETBOOK
When selecting site lighting products, three important cost factors should be evaluated— fixture construction, energy consumption and maintenance cycle. Corrosive moisture, broad temperature variation and flocking insects make the outdoor environment particularly challenging for optimal luminaire performance. Premium materials and precisely toleranced construction allow site lighting products to perform efficiently with minimal maintenance. Cooper Lighting uses silicone gasketing, enhanced TGIC powder coat paint and premium reflector materials to ensure the highest level of photometric performance and unwavering endurance over the fixture’s installed life.
In addition to luminaire construction, light source selection can dramatically impact the operating and maintenance costs of the lighting system. Pulse Start Metal Halide technology is being embraced for its efficiency, extended life, high lumen maintenance and color consistency. The increased color rendering index [CRI] of pulse start lamps improves visibility and heightens the overall safety and security of the site. Higher lumen maintenance reduces the number of fixtures needed to achieve a consistent illuminance level over the fixture’s installed life. Initial savings are compounded by decreased energy consumption and less frequent maintenance intervals. By supporting a full array of both horizontal and vertical lamp positions, Cooper Lighting’s outdoor luminaire portfolio offers the broadest selection of energy saving pulse start solutions.
120
100
80
60
40
Lumen Output [In Thousands]
20
Lumen Output Over Time
0
0 2000 4000 6000 8000 10000
Hours of Operation [4000 hours ~ 1 year]
750W Pulse Start MH 1000W Probe Start MH
12000 14000 1800016000
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