Cloudlab Smart Azure Calculator User Manual

We Azure you; we’ll make it simple.

Nov 2020

Smart Azure Calculator User Manual

02

Introduction

Congratulations on your subscription to the Smart Azure Calculator! This will allow you to develop much faster, more accurate
and above all, more convincing price proposals for Azure Migrate projects. It's going to help you win more Azure Migrate deals!

The Smart Azure Calculator is a powerful tool, part of a method we developed over the years after winning hundreds of Azure
Migrate projects in the past years. Based on these experiences we have developed a training to help you to be more successful
in selling Azure Migrate project. See for yourself: https://bit.ly/35WdJBd

If you follow this guide, you will get the most out of the Smart Azure Calculator. If you prefer to watch demos instead, go to:

https://youtu.be/cf5pUmL8ilo.

We also keep a blog explaining Azure pricing development, explaining new programs and sharing our experience on how to sell
Azure Migrate projects. If you, as an Azure professional, want to stay informed about all the commercial aspects of Azure,
follow our blog: Blog – The CloudLab

After subscribing via Azure Marketplace to the Smart Azure Calculator, you get access to the homepage of the Smart Azure
Calculator.

03

The Smart Azure Calculator begins at "My Cases" homepage where you have an overview of all your cases. You can start new cases, clone or delete
them if they are no longer needed.

Home page -My Cases

All cases can be arranged by
pressing the column names.

Search your cases.

Start a new case.

Cloning the selected case will
create another case with same
case data, useful as a second
scenario, an alternative offer or as
a template to start a quick specific

calculation, for example, WVD.

Modify the case name.

Delete the case.

Drilldown to the case of the Smart Azure
Calculator and start working on building
your case to establish the Azure price
estimate and offer.

Every case has a unique
number. Reference ID if
Support is required.

You can return to My Cases
homepage at any time by clicking on
your name in the top right corner
and selecting this button.

Available in English
now. Other languages
will be added soon.

04

Go back to Reseller Portal

to access other cases.

Search for your currency of

choice. The selected currency

is also the currency used in
the Output files.

The Dashboard has 8 TABs to work the whole case and is covering what is called the steps of “Customer Cloud Journey”. Go through every TAB even if
you don’t change any variable. It is important to save any inputted fields as applicable. If you don’t, the graphs and tables in the Output files could

have another outcome.

The Dashboard explained

Within the Dashboard, some fields are in blue.

Move your cursor over the blue-text fields to

show relevant explanation accordingly.

If you update any input field or section,
always press “Save” before moving on.

Switch to End-Customer views to
hide margin related content
when reviewing the App side-by­side with your end-customers.

Migration and Optimization
are mandatory TABs to tune
Azure infrastructure before
extending your cost analysis.

Before you start the case,

double check if selected

Azure Region is the correct
one. Change as required and
the price plan of selected
Azure Region will be loaded
automatically.

Microsoft Partners can choose
to source software licenses via
the CSP program. Select the CSP
Country of your choice or select
‘Neutral’ for global pricing.

Name of the Reseller

and Customer

Click these TABS if you want to analyze the
total cost of ownership (TCO) of available
Modernization (PaaS) options; Azure SQL /
Windows Virtual Desktop or SaaS options;
Business Central / Dynamics 365.

05

Input tab is where you load your case data. There are two options for loading case data into the Smart Azure Calculator; manual or automated via
imports. Watch these instructional demos: https://youtu.be/ekYchf6_oRA and https://youtu.be/Yw1nATcmF9o.

Input

Delete row.

For ‘Configure’
source, specify
the VM size.

Select the source of VM
specification before adding.

Instant summary to assist data input.

Select OS for the VM.

Save input for editing later.

Upon completing
input, choose to
insert or update
all into VM grid.

Overview of data input, grouped over KPIs, to quickly
understand current infrastructure dynamics.

Storage Input Summary; manually filled or Imported.

When Import is initiated, an import
Validation screen opens (see next page).

Click imported filename to re-open
import screen (see next page).

Add lines or
Import from file
for different VM

sources.

Automatically
import Azure
Migrate Excel
output files.

Assign Purpose to

VM(s) to estimate

the best-matched
Azure VM.

Once Import is initiated, the App opens the Import Validation screen. Here you can select the scope of business case based on the Azure VM
readiness. The important step is to define as much as possible the Purpose of all VMs and VM groups.

Import Validation

Select the set of VMs to
include in business case.

Indication of the
monthly Azure
VM cost.

Review the details of the
original and recommended
VM sizing.

Aggregated storage volumes for Primary
Storage based on Import options.

After Submit, return to

Input page to review
Customer cost.

Select which data set you will use to continue to build the business case. We
advise to take the Original sizing because the Right Sizing effort in later steps
within the App will be better understood by the customer.

06

Use the available filters to
further verify and complete
VM Purpose setup.

Search for VM(s) by
keywords.

Select all or some
records, choose the
Purpose value to
update to and click
save.

Repeat as necessary
for next groups.

Based on the Input variables, the App estimates the Benchmark cost for an infrastructure of the same size running in a legacy hosting environment.
The benchmark calculation is built from data set of more then 800 Azure migrate viability studies. Going forward, the benchmark cost estimate will be
referred to as "Customer Cost“ and shall become your guide in building a competitive business case and prompting the customer to share his real cost

levels to get an even more valuable Output.

If the Customer is still running v2008 or Win7 workloads, fill in the
details and calculated ESU cost will be added to Customer Cost.

Input -Customer Benchmark Cost

Turn off if you are not
interested in comparing
Azure cost evaluations
against Customer Cost.

Monthly benchmark
cost is calculated for

key cost types. All

fields are editable in
case the customer is
willing to share his
actual costs, to make
the business case
more relevant.

Reset all fields back to zero.

Add the monthly audit cost if applicable.

Application license costs are added here as soon they are entered
in the Application TABs, such as Azure SQL, WVD, BC or D365.

07

The total absolute and
relative margin you

have built into the

Azure consumption
estimate you present
to the customer.

If you are working an end-customer case and want to make a margin on
your Azure offering, manage within this table. All the presented graphs
in the App will include the margin set here. ‘Sharing’ discount or
incentive means the percentage of your CSP/EA discount and/or
incentive you leave for your customer. The end-customer margins
appear in the ‘Adjusted’ column in the first table.

In this table, you can adjust the applicable

costs, via the Input column.

In the Azure Consumption Estimate (ACE)
Comparison graph, the monthly ACE is
presented compared with the monthly
current Customer Cost. The Azure estimate
displays the end-customer net price,
including shared discount/incentives, along
with, your service margin, if added.

08

In this step, the cost comparison is built between the monthly estimated Customer Cost and Azure Cost, assuming the customer’s workloads are
already running on an Azure infrastructure today with the same size and utilization, in terms of CPU/Cores and RAMs, without any of Azure benefits:
the so-called “lift and shift” scenario.

Migration (IaaS) - Pricing variables and adjustments

You can influence the calculated
Customer Indirect cost distribution
over Compute and Storage cost.

Add VM lines
as applicable in
respective VM

Category.

09

In this section you manage the mixture of VMs you want to build the comparison with. Azure VM series differs based on GBRAM/Core ratios and
price. The VM Grid is filled with a mixture of VMs based on the Input. Building the right mix of VMs can bring big savings.

Migration (IaaS) - The VM grid

Total GBRAM
from VM grid

VM grid contain records derived
automatically from Input. Review and
edit VM grid records as applicable.

Customer’s Windows

and Linux GBRAM

You can split and detail to every
workload/purpose as needed. For example,
SQL Enterprise workload can be split into 3
lines, total number of GBRAM remains the
same (2,756 GBRAM) but by selecting better
suited VM series and be smart in sourcing
Operating System, the ACE for SQL Enterprise
environments can drop by USD 17,666 or 32%.

Understand CPU benchmark
rating of each VM-series as a
guide to configuring VMs.

Create custom Purpose ‘labels’ to
detail each VM infrastructure.

Estimate Windows Subscription
and Other Linux (RH, SUSE,
Ubuntu Advantage) OS Costs
based on number of Core/VM
and # VM.

The pricing of Azure VM can be complex. To learn the secrets of developing a competitive Azure price offer, watch https://youtu.be/WzI85ocypgE.