Canon VARIABLE DATA PRINTING SOLUTIONS BROCHURE [sv]

Variable Data

Printing

Solutions

CUSTOMER FOCUSED

COMPLETE SOLUTIONS

COMMITTED ORGANISATION

I need to find ways to
maximise our existing
technology and open
up opportunities for
my business.

You need to work with a
company that understands
your business, but crucially
appreciates how Variable Data
Printing can revolutionise your
market offering.

Our consultants have
specialist expertise in
the print business, they
understand the challenges
your business faces.

VDP - Critical for
business operations

Transactional documents such as
forms, policies and invoices are critical
to business operations. Making them
clearer and more relevant to recipients
can increase business efficiency
significantly. Faster payment can be
achieved from greater clarity, extra
revenue generated from integrated
marketing messages, customer loyalty
can be improved through reduced
queries, and administration costs can
be reduced. And by always
looking professional, the company
image is enhanced too.

Promotional documents such as
marketing brochures, leaflets and
mail shots generate a better response
from target audiences when their
contents are individually focussed.
One-to-one marketing is the way
forward and targeted, personalised,
eye-catching, full colour documents
are the ideal tools.

No wonder there’s such a growing
demand in business for variable
data printing solutions.

Opportunities for
printrooms

Transactional document production that
would normally be outsourced can now
be handled internally, quickly and easily
with Canon’s VDP solutions. And by
bringing more work in-house you bring
down the costs, as well as assuming
complete control of the timing, quality
and security of production.

Canon’s VDP solutions bring
sophisticated production capabilities to
your print room as well as enhancing
the utilisation of your equipment. Plus,
there’s a raft of new services to offer
your customers.

Now with Canon’s VDP solutions,
you can look forward to lower costs
and higher service levels.

Opportunities for Print for Pay
and Commercial Printers

Canon’s VDP solutions enhance your
offering to existing customers as well
as providing services to attract new
customers.

The introduction of variable data
capabilities enables you to initiate more
profitable project-based charging rather
than click-per-page charging – adding
value to your customers and profit to
your business. New production
capabilities enabled by VDP will
increase your output potential enabling
print equipment to be utilised to
maximum effect.

Now with Canon’s VDP solutions,
you can look forward to more
business and more potential profit.

Businesses struggle to get messages through to their customers.
The key is to say something relevant, say it at the right time and to the
right people. That's why personalised communications has created a
growing need for more targeted, more complex documents produced
in short print runs. Canon's Variable Data Printing solutions enable
organisations to increase the value of transactional and promotional
documents and improve operational productivity, whilst integrating
with existing business applications and systems infrastructure.

Introducing Variable Data Printing
– targeted communication with clarity

VARIABLE DATA PRINTING