ACTIVE HYBRID 7 2010
THE NEW BMW ACTIVE HYBRID X6
AND THE NEW BMW ACTIVE HYBRID 7 .
Sheer
Driving Pleasure
BMW ActiveHybrid X6
BMW ActiveHybrid 7
www.bmw.com
JOY IS THE MOST DYNAMIC WAY TO DRIVE A HYBRID.
BMW EfficientDynamics
Less emissions. More driving pleasure.
EVEN IN OUR ELECTRIC MOTOR THERE’S A BURNING FIRE.
WE CALL IT PASSION.
Inside every BMW is one of the best engines in the world, irrespective of the fuel propelling the unit. For us, just one thing counts: creating maximum
possible driving pleasure – coupled with the greatest possible efficiency. It is this aspiration, too, that is behind the new BMW hybrid models.
Hybrid ve hicles have two dif ferent drives at thei r disposal. The comb ination of a combustion e ngine and an electr ic motor with a storage bat tery
allows for particularly efficient energy management. BMW ActiveHybrid combines this technology with hallmark BMW driving characteristics.
The result is a hybrid that unites low consumption figures with impressive performance data – in short, a true BMW. There’s a reason why we refer
to this technology as ActiveHybrid: driving a BMW remains a passionate experience. Even if Sheer Driving Pleasure now sometimes has electricity
coursing through the bloodstream.
YOU KNOW WHAT A HYBRID IS.
YOU NEED TO KNOW WHAT BMW MAKES OF IT.
Today, every BMW already comes with BMW EfficientDynamics as standard. The most comprehensive technology package of its kind, it has won
many international awards. Thanks to innovations such as Brake Energy Regeneration, the Auto Start/Stop function and air vent control, numerous
BMW models set benchmarks for performance and consumption. It’s a success story that drives us on even further. BMW ActiveHybrid is another
systematic step on the path to significantly cutting emissions – and palpably increasing driving pleasure. BMW ActiveHybrid is an intelligent form of
energy management. The advantages of an electric motor – in providing, for example, full torque at low engine speeds – perfectly complement the
dynamics and efficiency of a BMW combustion engine. In addition to the reduced fuel requirement, the BMW-specific application of hybrid technology
also reveals itself in unmistakeable fashion: a BMW ActiveHybrid is the most dynamic of all hybrids.
THE NEW
BMW ACTIVE HYBRID 7
AND THE NEW
BMW ACTIVE HYBRID X6 .
Equipment of model shown:
Aero wheels:
Exterior colour:
Upholstery:
Interior trim:
Light-alloy Streamline 3 5 7
Bluewater metallic
Exclusive Oyster leather
Fine-wood trim
Fineline natural
BMW ActiveHybrid 7
Long-wheelbase version*
* Also available in the short-wheelbase version.
Equipment of model shown:
Aero wheels:
Exterior colour:
Upholstery:
Interior trim:
Light-alloy Streamline 2 9 7
Bluewater metallic
Nappa leather Ivory White
with blue double-stitching
Aluminium, finely brushed
lengthwise
BMW ActiveHybrid X6
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