BenQ BH3501 User Manual

Orientation

BH2401 / BH2801 / BH3501 / BH3801 / BH3801D / BH2801N / BH3801N

X-Sign

Embedded

24

7

HOURS

DAYS

DMS Tools

BenQ Stretch Display Series

Where there is space, there is opportunity for
adaptable perfection.

2019 BenQ Corp. Specification may vary by reigon, please visit your local stores for details. Actual product’s features and specifications are subject to change without notice.

This material may include corporate names and trademarks of third parties which are the properties of the third partiesrespectively
Doc: DSP_BH2401/ BH2801/ BH3501/ BH3801/BH3801D/BH2801N/ BH3801N_DS_EN_201904

The Ultimate Promotion Solution
for Shelves

On-shelf promotions are the nal piece of information

customers see before making purchasing decisions. By switching
from uninspiring paper shelf labels to dynamic BenQ Stretch
Displays, retail operators can enhance their stores’ last mile

promotions to positively inuence customers’ decisions and

boost sales. Because shelves are usually crowded and have
little room for cables, an advertising solution should be self­contained. That’s why the BenQ’s Stretch Display Series is an
all-in-one media solution with a built-in Android operating
system. Every BenQ Stretch Display Series model also comes
with X-Sign, BenQ’s exclusive signage management software.
X-Sign includes templates that are optimized for Stretch
Display’s long-and-narrow screen size, making it easy to design

X-Sign Player and built­in Android let stretch
displays show promotions
almost immediately after
they’re plugged in.

and display dynamic content, such as videos and scrolling text.
Furthermore, BenQ’s Device Management Solution (DMS)
allows administrators to remotely manage displays, update

rmware, and control power on/off from a centralized location,

thereby saving the time and labor needed to visit each individual
display.

Best of Show InfoComm

The largest professional AV
event in the world, which
attracts over 950 leading audio
visual technology exhibitors
from more than 108 countries
annually.

Elegant, Durable
Display Cover

Anti-Reective Glass

The BenQ Stretch Display’s front panel is covered with

high-performance anti-reective glass that ensures

content is always vibrant and clear. With a beautiful design
that looks like an integral part of the shelves it sits on,
BenQ Stretch Display Series can confer a distinctive
premium atmosphere to retail outlets and boost brand
positioning.

*BH2801N/ BH3801N/ BH3801D do not feature

anti-reective glass.

All-in-One, Clutter Free Solution

Android Built-In

Built-in Android means that the
BenQ Stretch Display Series is ready
to work as soon as it’s plugged in.
There’s no need to hook it up to a
PC or other device to serve content,
and embedded speakers provide for
the BenQ Stretch Display’s audio
needs. With no cables to hide, the all­in-one BenQ Stretch Display Series

ts neatly on shelves and reduces

clutter.

USB Plug & Play

The BenQ Stretch Display Series’
plug-and-play simplicity enables
you to access and play multimedia

les directly from a USB ash drive.

Requiring no PC connection or
complicated cable setup, the BenQ
Stretch Display Series ensures a
holistic shopping experience with the
most hassle-free installation.

Last Mile Promotion

The BenQ Stretch Display’s special

long-and-narrow design lets it t

anywhere on a shelf, making a large
impact while using little space. By
replacing ordinary paper price tags
with audio and video content, the
BenQ Stretch Display Series is built
to attract customers’ attention and
boost sales.

Choose the Right Stretch Display Series models for You

Model Name Dimension (W*H) Application Android Embedded

BH28 01N

BH3801N

BH2801

BH3801

BH2401

BH3501

BH38 01D

73x16 cm

95x32 cm

73x16 cm

95x32 cm

63x9 cm

90x9 cm

97x33 cm

Top-shelf Displays

In-shelf Displays

Double-sided Displays

Yes

The Easy Content Solution for Stretch Displays

Integrated X-Sign 2.0 Software with Stretch Display Series Content Templates

BenQ’s X-Sign 2.0 takes the hassle out of designing signage content. Included with Stretch Display Series, BenQ’s exclusive
X-Sign software provides content templates that are especially designed for long-and-narrow displays, making it easy for
operators to quickly design and roll out new promotional material. The templates also let operators add images, videos, and
scrolling text to their marketing materials. The long-size templates let operators create marketing content easily while the ability
to enrich materials with media content will boost the store’s bottom line.

24/7 Non-Stop Operation

Flawless Display in

High Brightness

Specially Designed Long-and­Narrow Templates

X-Sign offers templates especially designed

to t the screens of Stretch Display Series.

After choosing a template, users can make
the perfect advertisement simply by adding
images and text.

Real Time Messages

X-Sign lets operators push real-time
messages to the display network to
create instant excitement.

Instant Price Updates

Updating prices and other uctuating

content is easy. Operators just need to

modify a centralized .csv le in the cloud.

A 55,000-hour lifespan and industrial-class
performance make BenQ Stretch Display
Series models far more economical than
consumer display models. Built especially
for business use with advanced panel
technology, the BenQ Stretch Display
Series can provide reliable 24/7 non-stop
performance for years and years.

Portrait and Landscape
View

Unlike anything else available on the
market, the BenQ Stretch Display Series

is built to ensure awless portrait and

landscape view. This choice between
vertical and horizontal installation greatly

increases exibility when operators are

designing and arranging their stores.

Centralized Remote Content
Management

X-Sign simplies content management. It can be

used to update content for all displays within
a store, or even to manage content in multiple
stores across the nation or anywhere in the world.

At 1000 nits brightness, the BenQ
Stretch Display Series can provide
striking colors and clarity in brightly lit
environments, facilitating both indoor
and semi-outdoor applications.

*BH3801D is limited to 700 nits of

brightness.

Broadcast YouTube Live Streaming
across Multiple Displays

With X-Sign, operators can insert live YouTube
broadcasts of product launches on Smart
Signage in real time, which makes promoting
new products instant and easy.

QR Code Interaction and Analysis

X-Sign allows operators to embed QR Codes that, when
scanned, can offer customers the latest promotional
information. X-Sign also offers QR Code analysis to let
operators see when and where customers are interacting
with content. This analysis can help operators quickly adjust
their offers to match customer interest.

Hassle-free Display Management

DMS Local

Operators can remotely control display
on/off time or backlight via LAN.

*For RS232 control, please use MDA.

DMS Cloud

(Device Management Solution)

Gives operators control of all BenQ

Digital Signage in the store and lets
them install Android™ apps via BenQ’s
cloud server.

OTA

(Over-the-Air) Update

Keep all display drivers up-to-date with

easy rmware update.

Eye-catching Signage for Every Space

Cosmetics & Jewelry

Available in a variety of shapes and sizes suited
for different shelves

Top-shelf Displays BH2801

Supermarket

Customers can see the latest discounts and
promotional information

Top-shelf Displays BH3801

In-shelf Displays BH2401 / BH3501 Counter Displays BH2401

Fast Fashion & High Fashion

Advertise in any long and narrow space with
vertical, horizontal, and double-sided options

Promotional Display BH3801

Top-shelf Displays BH2801

Top-shelf Displays BH2401

Malls, Banks, Ofces, and Public Transportation

Suitable for wide applications in a variety of spaces

Informational Displays BH3801 Informational Displays BH2401

Double-Sided Stretch Displays BH3801D

Promotional Display BH2801

Informational Displays BH3801 Informational Displays BH3801

Specications

Panel

System

Audio

Glass

Connectivity

Control

Power

Mechanical

Environment

Model

Screen Size

Backlight/Lightsource

Active Area (horizontal × vertical)(mm)

Resolution (pixels)

Brightness (typical)

Contrast Ratio (typical)

Aspect Ratio

Light Life (typical)

Display Orientation

OS

System Memory (GB)

Storage (GB)

Internal Speaker (Amp)

Tempered Glass

HDMI In/Out

USB port (Type A)

RJ45 Por t In/Out

RS232 In/Out

AC/DC In

Voltage

Power Consumption (typical/standby )

Dimension (WxHxD) (mm)

Bezel Width (top/bottom/left/right) (mm)

Weight (w/o Packing/ w/ Packing) (kg)

Wall Mounting (VESA) (mm)

Operation Temperature

Storage Temperature

Usage (Hour/Day)

BH2401 BH2801 BH3501 BH3801

24''

E-LED

598.6 x 59.0 mm

1920 x 190

1000 nits

3000:1

16:1. 6

55,000hrs

Landscape / Portrait

Android

2GB

32GB

1W x 2

Yes

x1 / N/A

x2 / N/A

x1 / N/A

x1 / N/A

DC

100V ~ 240V, 50Hz / 60Hz

13W / <0.5W

629.6 x 90.0 x 45.5mm

15.5 / 15.5 / 15. 5 / 15.5mm

3.4kg / 5.5kg

430 x 60 (4 holes) 4 - M4 x 10L

0°C ~ 50°C

-25°C ~ 60°C

24/7

28''

E-LED

699.4 x 133.0 mm

1920 x 360

1000 nits

3000:1

16:3

55,000hrs

Landscape / Portrait

Android

2GB

32GB

1W x 2

Yes

x1 / N/A

x2 / N/A

x1 / N/A

x1 / N/A

DC

100V ~ 240V, 50Hz / 60Hz

20W / <0.5W

728. 8 x 162.4 x 45.5mm

14.7 / 14.7 / 14.7 / 14.7mm

5.3k g / 8.1kg

400 x 100 (4 holes) 4 - M4 x 10L

0°C ~ 50°C

-25°C ~ 60°C

24/7

100V ~ 240V, 50Hz / 60Hz

430 x 60 (4 holes) 4 - M4 x 10L

35''

E-LED

886.6 x 59.0 mm

1920 x 130

1000 nits

3000:1

16:1

55,000hrs

Landscape / Portrait

Android

2GB

32GB

1W x 2

Yes

x1 / N/A

x2 / N/A

x1 / N/A

x1 / N/A

DC

18W / <0.5W

905.0 x 89.2 x 45.3mm

15.1 / 15.1 / 9.2 / 9.2mm

3.9kg / 6.4kg

0°C ~ 50°C

-25°C ~ 60°C

24/7

38''

E-LED

920.3 x 289.2 mm

1920 x 600

1000 nits

3000:1

16:5

55,000hrs

Landscape / Portrait

Android

2GB

32GB

1W x 2

Yes

x1 / N/A

x2 / N/A

x1 / N/A

x1 / N/A

DC

100V ~ 240V, 50Hz / 60Hz

38W / <0.5W

949.6 x 317.6 x 45.6mm

14.2 / 14.2 / 14.7 / 14.7mm

11.0kg / 14.4kg

400 x 100 (4 holes) 4 - M4 x 10L

0°C ~ 50°C

-25°C ~ 60°C

24/7

BH3801D

38''

E-LED

920.3 x 288.0 mm

1920 x 600

700 nit s

1000:1

16:5

55,000hrs

Landscape / Portrait

Android

2GB

32GB

1W x 4

No

x2 / N/A

x4 / N/A

x2 / N/A

x2 / N/A

DC

100V ~ 240V, 50Hz / 60Hz

45W / <0.5W

965.0 x 332 .0 x 80.0 mm

14.2 / 14.2 / 14.7 / 14.7mm

13.0kg / 16.5kg

10 - M6 x 12L (10 holes)

0°C ~ 50°C

-25°C ~ 60°C

24/7

BH2801N BH38 01N

28''

E-LED

700.4 x134.0 mm

1920 x 360

1,000 nits

30 00:1

16:3

55,000hrs

Landscape / Portrait

Android

2GB

32GB

1W x 2

No

x1 / N/A

x2 / N/A

x1 / N/A

x1 / N/A

DC

100V ~ 240V, 50Hz / 60Hz

20W / <0.5W

725.8 x 159.4 x 43mm

12.7 / 12.7 / 12.7 / 12.7mm

4.3k g / 7.1k g

400 x 100 (4 holes) 4 - M4 x 10L

0°C ~ 50°C

-25°C ~ 60°C

24/7

38"

E-LED

921.3 x 290.2 mm

1920 x 600

1000 nits

30 00:1

16:5

55,000hrs

Landscape / Port rait

Android

2GB

32GB

1W x 2

No

x1 / N/A

x2 / N/A

x1 / N/A

x1 / N/A

DC

100V ~ 240V, 50Hz / 60Hz

38W / <0.5W

946.6 x 314.6 x 43mm

12.2 / 12.2 / 12.6 / 12.6mm

8.5kg / 11.9kg

400 x 100 (4 holes) 4 - M4 x 10L

0°C ~ 50°C

-25°C ~ 60°C

24/7

OSD

On-Screen Display Languages

Device Management Solution (DMS)

Software

(plea se check X-Sig n website for de tailed comp atibility i nfo.)

X-Sign

Remote Control

Power Cord(by region)

Accessory

HDMI Cable

RS232 Cable/RS232 Loop Cable

Quick Start Guide

User’s Manual Electronic File

*These features are compatible with selected models. For more information, please refer to BenQ‘s official website.

Please check X-Sign website for detailed compatibility info. http://business-display.benq.com/

**

Engli sh / French / German / Dutch / Polish / Russian / Czech / D anish / Swedis h / Italian / Rom anian / Finnish / Norwegian / Gree k / Hungarian / Spanish /

Portu guese / Traditional Chinese / Simplified Chinese / Arab ic / Japanese / Thai / Persi an / Vietnamese / Korean (2 5 Language s)

Yes

Yes

Yes

Yes

Yes

Yes/No

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/No

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/No

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/No

Yes

Yes

Engli sh / French / German / Dutch / Polish / Russian / Czech / D anish / Swedis h / Italian / Rom anian / Finnish / Norwegian / Gree k / Hungarian / Spanish /

Portu guese / Traditional Chinese / Simplified Chinese / Arab ic / Japanese / T hai / Persian / Vietnamese / Korean (2 5 Language s)

Yes

Yes

Yes

Yes

Yes

Yes/No

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/No

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes/No

Yes

Yes

BH2401

60.0 15.015.0

BH2801

BH3501

BH3801

BH3801D

260 36

BH2801N

BH3801N

Depth: 4 - M4 * 10L

RS232

OUT

AUDIO

OUT

Receives HDMI signals from
an external device.

HDMI IN

5 10

BH2401/ BH2801 / BH3501 / BH3801 / BH2801N / BH3801N

2

3

1

4

5

BH3801D

18 1917

20

21

6 108 97

Receives control signals from a
computer or another display.

RS232 (3.5mm)

1 6

Connects to a power outlet via
the supplied power cord and
adapter.

DC IN

3 8

Accesses multimedia les on
USB drives directly.

USB(2.0)

4 9

Connects to the RJ-45 port
on your Ethernet or router.

LAN

2 7

Dimension(mm)

629.6

15.5

598.6

15.5

45.5

22.5

Wall Mount Screw Thread Depth:
4 - M4 * 10L

725.8

699.4

13.213.2

42.5

19.5

162.9 162.9

400.0

9.2

15.5

14.714.7

15.1

15.5

728.8

699.4

905.0

886.6

14.714.7

9.2

59.0

133.0

59.0

162.4

90.0

89.2

45.5

22.5

45.3

22.3

430.0 99.899.8

164.4 164.4

Wall Mount Screw Thread Depth:
4 - M4 * 10L

400.0

Wall Mount Screw Thread Depth:
4 - M4 * 10L

100.0 30.731.7

60.0 14.614.6

13.213.2

946.6

921.3

314.6

12.7

12.3

290.0

12.3

Input/output terminals

133.0

159.4

12.7

42.6

19.6

100.0 29.230.2

Wall Mount Screw Thread
Depth: 4 - M4 * 10L

273.3 400.0 273.3

106.8

100.0

107.8

Wall Mount Screw Thread

15.1

14.65

14.214.2

62.5 420 420

949.6

920.3

3 - M6 * 12L

40

80

965

21.8

21.5

290

332

2 - M6 * 12L

20.5

62.5 420 420

40

3 - M6 * 12L

921.5

920.3

288

317.6

21.8

2 - M6 * 12L

45.6

22.6

21.8

21.5290

260 36

14.65

299.2

Wall Mount Screw Thread Depth:
4 - M4 * 10L

430.0237.5 237.5

400.0274.8 274.8

921.5

920.3

288

100.0 108.3109.3

The object of the declaration described above is in conformity with the relevant Union harmonization legislation. The prod­ucts are suitable for applications in retail (including but not limited to high fashion, fast fashion, grocery, show rooms, restau­rants, and shopping centers),
leisure, transportation, healthcare and more.

EMC Directive 2014/30/EU | LVD Directive 2014/35/EU | RoHS Directive 2011/65/EU
Ecodesign Directive 2009/125/EC | Turkish ErP (Decision 2010/643)

The following harmonized standards and technical specication have been applied:

EN 55024:2010+A1:2015 | EN 55032:2015; Class A | EN 61000-3-2:2014 | EN61000-3-3:2013
EN 50581:2012 | EN 60950-1:2006+A11:2009+A1:2010+A12:2011+A2:2013