help you?
VOECKS: For one thing, it keeps you from
falling into traps of making some wrong as-
sumption or [of] spending money on prod-
ucts or areas that have no, or negligible, effect while there are other things that have
been left undone that are important. For instance, even in a speaker at the price of a
Type B we will look at cabinet vibrations
and look at the threshold of audibility of
cabinet resonance. If you were going to
spend an extra $300 making the cabinet
more inert than it had to be to be complete-
ly inaudible, then you are taking that mon-
ey away from somewhere else. So in any
area, be it how much bracing the cabinet
has or which capacitors we use, each of
these things is looked at carefully for making sense. But, especially at the beginning
of a speaker design, the inception, there's a
lot more than running test equipment since
you are conceptualizing. Say we want to
make something that costs $2,000. Does
that mean that we make a little tiny two-
way speaker? Is that giving people the best
sound for $2,000? Or will we make a 3-
way floor-standing speaker? And if we did
that would we be compromising on the
drivers?
RANADA: A lot of people don't under-
stand how speaker designers work. They
think they are like some sort of composer
who thinks up a speaker and then builds it.
But you are looking at a particular price
point in the market, aren't you?
VOECKS: It is true that each model is
thought of in a price range and that our
goal is to make it clearly the best-sounding
speaker in that price range. That's one of
the things that doing a lot of double-blind
listening up in Ottawa has shown to be of
great value. We like to bring in competitor
speakers at twice the price and make sure
that under double-blind conditions everyone liked ours more. That gives us some
breathing room to know that we are com-
petitive and will be for the life of that model.
RANADA: How does one redesign an old
speaker? When do you know to look at the
design of an old model?
VOECKS: When someone else has come
along with something that's strong com-
petition. Or let's say that the quality of a
driver improves substantially, allowing you
to make that improvement. We don't make
any of our own drivers, ironically, because
we would then have difficultly meeting our
standards for uniformity. If you build them
yourself and you put two extra turns [of
wire] on the voice coil, it's going to be out
of spec. If you built it yourself, chances are
that you are going to want to use it. Some
people take the approach of using similar
drivers across a broad price range, and the
good ones will go in the more expensive
speakers. I don't think that's acceptable be-
cause if $465 is a lot of money for some-
body to spend, then they ought to have
speakers that are every bit as good as the
$465 speakers that were reviewed. They
shouldn't be "sort of similar." Another ap-
proach is that you sell reject drivers to hob-
byists. But I don't feel like getting into that.
The truth is we don't have the Not Invented
Here syndrome. There are people at driver
manufacturers who are specialists, and they
do a great job. We don't have any par-
ticular allegiance to any particular driver
manufacturer; every model is different.
There may be fifty drivers for one speaker
that have to be auditioned to determine
which is the best.
RANADA: Where do you think there needs
to be more progress in audio? What kind of
sound are you looking for when designing?
VOECKS: Accuracy. The ideal goal is:
close your eyes and you can't tell whether
you're in Symphony Hall or not. And, as
you know, we are a long way from that.
RANADA: Where do you think the most
progress will be made in the next few
years?
VOECKS: At both ends of the system.
Shockingly crude microphones are still being used that have resonances and highfrequency rises. That's just completely unacceptable. Typical mike technique, the
million-mike method that became popular
with multitrack tape recorders, is simply no
way to make a recording. Fortunately the
specialist companies like Reference Re-
cordings and Telarc and Sheffield are prob-
ably having a nice impact on the bigger
companies. The microphones will improve
and they need to; the way they pick up in-
struments will improve; and speakers and
they way they interact with the room can
stand pretty drastic improvement.
"Shockingly crude micro-
phones are still being used that
have resonances and high-
frequency rises. That's just
completely unacceptable....the
million-mike method...is...no
way to make a recording."
RANADA: Would you see that as one of
the major barriers to your goal, these interactions with the room?
VOECKS: Absolutely. It is extremely
difficult to get audiophiles to pay as much
attention to their rooms as they do to the
number of widgets their preamp has. It's
very frustrating, and it's understandable. It
happens with audiophiles, salespeople, and
reviewers. It's a lot more fun to plug in a
new, neat, shiny component and hear, or
imagine, some exciting improvement than
it is to go to huge amounts of trouble meas-
uring your room, or putting huge amounts
of Sonex on the walls, or building in bass
traps. I tell a lot of people that they ought
to hire an acoustician if they have the kind
of money they say they have. [ They'll] get
themselves a more neutral room.
RANADA: I've always told people, if you
want a new audio system for nothing just
move your speakers by a fool or two in any
direction, and it will sound different
enough to be like a new audio system.
VOECKS: That's absolutely true. We've
tried to help out by having a room analysis
program that gives you some idea of what
shape your room is in at low frequencies
and gives you some very simple guidelines
for placing the speakers and the listening
position.
RANADA: Do you think audio systems
will be ultimately perfectible? Can we ever
create a perfect audio system?
VOECKS: I don't think so, particularly because our standards will change as the sys-
tems improve. You remember there were
tests with Victrolas in which no one could
hear the difference, and there were similar
tests about 20 years ago. [See Roy Allison
interview.—DR] I find, if we do a simple
live/miked test, that no speaker sounds
right at all. They all sound wrong to varying degrees. But I think when we get more
channels in the system—that's certainly a
must—when we learn more about properly
picking up the signal to begin with, I hope
there will be progress.
RANADA: Do you think high-end magazines have helped or hurt the industry?
VOECKS: I think they have helped a lot in
many respects. They've kept up people's
interest in the field, and people live vicariously through the magazines. I think that's
great and healthy for everybody. They can
see what's going on and enjoy it vicariously, and when it comes time to buy a
component they will at least have some familiarity with what's being said or being
talked about. I hope that readers wouldn't
blindly follow what anybody else says but
instead do listening for themselves. That's
awfully important.
RANADA: A lot of high-end editors dismiss double-blind tests out of hand and
would never even consider submitting
themselves to one.
VOECKS: For that viewpoint there is no
good argument against them [the tests]. But
it has just been so obvious in my ex-
perience with lots of these tests that all of
us, even those who believe in double-blind
tests, are very swayed by knowing what
component is what. When we do it with
speakers in the design process, I've brutally
trashed exactly what I've been working on.
It's interesting that when done with elec-
tronic components these tests tend to mini-
mize the differences, or more correctly,
they tend to expose just how minimal the
differences are. In a speaker test you find
night-and-day differences between most of
them, so you end up being really rough on
all of them.
RANADA: So you recommend double-
blind testing to all those who have access to
it.
VOECKS: Absolutely. Even a single-blind
test is better than nothing at all.
RANADA: And that's where the listener
doesn't know what is being switched.
VOECKS: Right.
RANADA: And a double-blind is when the
switcher and the listener both don't know.
VOECKS: Right. What you do is have a
third party go in and set up the system.
Then they disguise it from you (make it in-
visible). Then you go in and switch at will.
RANADA: You've gotten into trouble, at
least in some quarters, with your non-
dismissal of what would in those quarters
be called mid-fi equipment.
VOECKS: It's just not true that it has to be
expensive to be good. And I think that one
of the things that people forget about is
having some perspective on the amount of
difference between components. For instance, 1 constantly hear, "these two inter-
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