This guide has been designed to help you tailor and price
your Audi A1 quickly and logically. At the back, you will find
information on CO2 emissions-based taxation and the other
services offered by Audi, including Finance and Insurance.
You can also configure your Audi A1 online at audi.co.uk
The Audi A1
Efficiency 10
Audi Connect 14
Technology 16
Packages 18
S1 20
S1 quattro® 22
Model details and prices
SE model equipment 24
Sport model equipment 26
S line model equipment 28
S1 model equipment 30
Model prices 32
Colour and upholstery
Paint 34
A1 and S1 contrast roof line 36
A1 and S1 Sportback contrast roof 38
Upholstery 42
Seats 48
Colour and trim guide 50
Interior styling 52
Options
Wheels, tyres and suspension 58
Packages 62
Audio and communication 66
Interior equipment 68
Exterior equipment 70
Safety and security 72
Steering wheels 74
Looking after your Audi
Audi Complete and Service Plan 76
Warranty 79
Accessories 80
Merchandise 81
Audi Difference 82
Technical details
Technical data 83
Dimensions 89
Pricing and Additional information 93
4
Vorsprung durch Technik
Three words that express the very essence of Audi. Vorsprung durch Technik
isn’t a slogan. It’s our way of seeing the world. It is the driving force behind
our history of innovation that continues into the 21st century. Indeed,
many technologies that Audi pioneered remain in our cars today. Some are
milestones in the history of the motorcar. From our beginnings in 1899, to
the Auto Union team’s Grand Prix successes in the 1930s and our more recent
wins at Le Mans, we have always been at the forefront of the motor industry.
Vorsprung durch Technik makes us who we are. To see more of its influence,
just read on.
5
The Audi A1
– a big idea condensed.
The humble paper clip. The tungsten filament. The silicon chip.
Sometimes, the biggest ideas are found in the smallest things.
And, featuring many of the advanced technologies you’ll find in
our larger models, the same goes for the Audi A1.
With a choice of efficient and powerful TDI® and FSI® engines,
Audi drive select as standard on Sport models and above
and optional 7-speed S tronic® transmission, the A1 doesn’t
compromise on performance either.
Combine this with a wide choice of trim options and colour
choices, including leather and Alcantara upholstery, and it’s
easy to see how the A1 is packed with big ideas.
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without compromise.
Design. Technology. Efficiency. We’ve incorporated a lot
into the A1 to ensure you get a lot out. While increasing the
power output of the TDI® and FSI® engines by up to 10%,
we’ve also found new ways to improve their efficiency by up
to 8% over the previous model.
Combine this with other efficient technologies like
Start-Stop and the result is a car that uses less fuel,
wastes less energy and releases less CO
from the 1.6TDI®. It’s no surprise then, that the entire
A1 range meets the highest EU6 emission standards.
If that wasn’t enough, Sport, S line and S1 models also
come with Audi drive select featuring an efficiency mode
setting. And, while this allows you to choose an even more
frugal configuration when it suits, it’s still in a car that
doesn’t compromise on performance.
2 – just 92g/km
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A1: The inside story
Chrome-plated controls and a 3-spoke steering wheel
give the A1 a sporty, dynamic look. For comfort and
entertainment, air-conditioning, DAB radio and a
manually retractable MMI screen come as standard.
And, with a wide choice of interior options from
upholstery to colour co-ordinated air vents, centre
consoles and even armrests, it’s easy to add your
personal touches to the A1.
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Image for illustrative purposes only.
Stay networked on the move.
Being inside your car shouldn’t mean losing touch with the outside world. That’s why, with Audi Connect, the A1 creates a link between you and the internet. With internet access in your car, you can go online to access
information, entertainment and Google Earth™ for navigation maps. And, with a wireless hotspot within the car, passengers can connect their mobile devices – to browse the internet or download emails. With Audi Connect,
the world is at your fingertips. Available as part of the Technology package.
Wi-fi hotspot
Connects your mobile devices to the internet
Online media streaming
Access to global radio stations via smartphone
app and Wi-fi, plus access to your smartphone’s
media library
Weather information
Gives you forecasts and maps for your
chosen destination
News online
Text and images about current world events
City events
Up-to-date information about events happening
at your destination
Please note that an external data source is required to enable Audi Connect online services. Terms and conditions apply to certain Audi Connect functions.
Please see pages 62 and 94 for additional information.
Points of interest
Search Google™ using voice control for
points-of-interest to return relevant information
such as photos, opening times and visitor ratings
Traffic information online
Complements the dynamic route guidance with real-time
traffic flow information for individual stretches of road
Fuel prices
Information on filling stations with the cheapest
prices in your selected search area
Country specific information
The legal regulations for a specific country, such as
speed limits or whether it is compulsory to carry a
high-visibility vest or display a motorway toll sticker,
are displayed when crossing a border
Parking information
Helps you find car parks nearby and, where available,
information on prices and currently vacant spaces
Navigate with Google Earth™
and Google Street View™
Uses high-resolution aerial and satellite images
to guide you to your destination. Photos, terrain
information, roads and their names as well as business
listings supplement the information. Google Street
View provides a virtual run-through of the street views
from any angle
Destination entry via myAudi
or Google Maps™
If required, navigation destinations can be conveniently
planned on your PC or smartphone. myAudi and Google
TM
Maps
allow individual navigation destinations to be
sent to the vehicle. When you start your journey, these
can be easily loaded as your destination.
Travel information
Sightseeing information – with a function for importing
the destination to the navigation system.
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Image for illustrative purposes only.
Customise. Enhance. Enjoy.
From navigation to entertainment to driver assistance and information, an entire range of options is available to help you customise and enhance your experience of driving the A1.
To make choosing yours simple, we’ve grouped some of our most popular technology options together in our Technology package. For more details, please refer to page 19 and 62.
Advanced key
Advanced key allows the driver to keep
the key in their pocket or bag at all
times. The car can be opened by lifting
the drivers door handle and locked by
pressing the button on the handle.
The engine can be started and stopped
by pressing the start/stop button
integrated into the dashboard.
Audi drive select
Features three pre-configured modes
(Efficiency, Auto and Dynamic) allowing
the driver to electronically adjust the
engine, steering and gearshift changes
(with S tronic transmissions). Standard
on Sport, S line and S1 models.
BOSE® surround sound
5.1 surround sound* with dynamic noise-
compensation, 10-channel amplifier,
14 loudspeakers including centre
speaker in the dashboard and 2 surround
loudspeakers in the rear shelf. Total
output of 465 Watts. Speaker housings
with bevelled edge plus lighting for
door speakers.
Connectivity
The most convenient way to both use
and charge your mobile phone, simply by
placing it in the Audi Phone Box storage
compartment in the front centre armrest.
Audi Phone Box creates a ‘wireless’
connection to the car for improved
reception quality, hands-free facility
and voice control.
*When combined with Technology package.
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Image for illustrative purposes only. Please note when ordering panoramic sunroof, the roof will be in body colour.
Personalisation simplified
Choosing the options to enhance your A1 is an important part of ensuring your car is right for you.
Some items work well together so we’ve put our most popular equipment into packs for simplicity
and added value. The Technology pack features Audi Connect and HDD-based Satellite Navigation.
The Comfort pack now includes Driver’s Information System (DIS) and high-beam assist.
The Design pack allows you to further enhance the interior and exterior of your car by adding
options such as a panoramic sunroof and LED interior lighting. For further details please see page 62.
Technology pack
• Audi Music Interface (AMI)
• HDD-based Satellite Navigation
• MMI Plus
• Audi Connect
Comfort pack
• Driver’s Information System (DIS)
• Cruise control
• Auto-dimming rear view mirror
• Rear parking sensors
• Light and rain sensors
• High-beam assist
Design pack
• Privacy glass
• LED interior light pack
• Folding door mirrors
• Panoramic sunroof
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Striking design meets
stunning performance
Powered by a 2.0-litre TFSI engine, producing an impressive 231PS and 370 Nm of
torque, the high-performance S1 can achieve a blistering 0-62mph in 5.8 seconds with
a top speed of 155mph.* Power and performance that puts the S1 firmly at the pinnacle
of the A1 range.
*Where the law permits.
For exceptional handling, quattro® all-wheel-drive, electromechanical power steering and
Sports suspension are fitted as standard. You can further optimise your drive with Audi
drive select; its three modes – Efficiency, Dynamic and Auto – allow you to change the
characteristics of the steering, suspension and acceleration to suit your individual style.
But it’s not just the S1’s handling and performance that will leave an impression.
From contrasting upholstery stitching to the eye-catching quattro® styling packs
(details of which can be found on page 64), the S1 looks as impressive on the inside
as it feels to drive.
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The legend reincarnated.
quattro®, Audi’s intuitive all-wheel drive system, earned its reputation by helping our rally cars
to victory on the demanding circuits of the 1980s.
Fitted as standard on the S1, quattro® constantly analyses each wheel and distributes power to
where it’s needed most. If one wheel loses traction, quattro® makes sure the others compensate
to keep the car in control.
The result? Exceptional grip and precise handling, even in less than perfect driving conditions.
Acceleration is aided by greater traction, which ensures that the S1 quattro® of today, is every
bit as exhilarating as the original.
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Image for illustrative purposes only.
23
SE model
equipment
All A1 models have
the following items
of standard equipment
Engine
Automatic Start-Stop function for greater
fuel and CO
- Recuperation for optimal energy utilisation
- Energy saving tips feature in the Driver’s
Information System: including gearshift
indicator (if Driver’s Information System
is fitted)
Wheels, tyres and suspension
15” x 6J ‘5-arm’ design alloy wheels with
185/60 R15 tyres
Locking wheel bolts
Dynamic suspension
Electromechanical power steering
Tyre repair kit*
Tool kit and car jack
2 efficiency. Comprising:
Audio and communication
6.5” display screen in high-gloss black –
manually retractable
AUX-IN socket
DAB digital radio reception
Concert radio/single CD player with MP3 file
compatibility, 6 speakers in front and rear
and 2 tweeters
SD memory card reader
Seats
Standard seats in Zeitgeist cloth upholstery
Driver and front passenger seats with manual
height, forwards and backwards adjustment
3 rear seats (Sportback only)
Easy-entry front seats (3-door only)
Split-folding rear seats
Interior equipment
3-spoke Sports steering wheel (with
gear-shift paddles for S tronic transmissions)
Steering wheel adjustable for height
and reach
Air vent sleeves in matt black
Electric front and rear windows
(Sportback only)
Electric front windows (3-door only)
Heat-insulating glass windscreen and
side windows
Front floor mats
Heated rear windscreen
Centre console with two cup holders
and 12V socket
Illuminated glovebox
Manual air conditioning
Non-smoking package
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15” x 6J ‘5-arm’ design alloy wheelsSplit-folding rear seats6.5” display screen in high-gloss blackStandard seats in Zeitgest cloth
*Option available to fit spare wheel is available from Audi Centres, please speak to your Centre for information and pricing.
Model details and prices
Exterior equipment
Body-coloured door mirrors with
integrated indicators
Exterior mirrors – heated and
electrically adjustable
Halogen headlights
Rear fog light
Safety and security
Adaptive brake lights
Driver, front passenger, front side and
head airbag system
Electronic Stability Control (ESC),
including ABS, EBD, ASR and EDL
First aid kit
Front passenger airbag deactivation switch
ISOFIX child seat mounting – for outer rear
seats, including Top Tether attachment
Rear head restraints (adjustable) on all seats
Remote central locking with 2 foldaway keys
Seat belts – 3-point on all seats
Seat belt monitoring for all seats
Seat belt height adjustment for front seats
Secondary Collision Brake Assist
Thatcham Category 1 alarm and immobiliser
Tyre pressure monitor
Warning triangle
Image shows the A1 SE model with optional Glacier white, metallic paint (2Y).
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Sport model
equipment
In addition to SE
model equipment
Total RRP inc VAT
£1,975.00
Wheels, tyres and suspension
16” x 7J ‘5-spoke’ ‘Sport’ design alloy
wheels with 215/45 R16 tyres
Sports suspension with stiffer spring and
damper settings (de-selection of Sports
suspension is available)
Audi drive select – features three
pre-configured modes (Efficiency, Auto
and Dynamic) allowing the driver to
electronically adjust the engine, steering
and gearshift changes (with S tronic
transmissions). Not available on the
1.0 TFSI engines
Audio and communication
Audi Music Interface – Universal connection
for use with stereo audio sources, USB and
MP3 devices including Apple iPod generation
4 onwards (iPod, iPod classic, iPod mini, iPod
nano, iPod photo, iPod video, iPod touch).
The interface provides charging function
(dependent on device)
Mobile telephone preparation –
Bluetooth interface
Bluetooth Audio Streaming
Voice control of key telephone and
radio functions
3.5” monochrome display in the dashboard
binnacle. The DIS shows the radio frequency/
station or track title, telephone control
menu and other display information from
the infotainment system such as navigation
(if fitted). Also includes an on-board trip
computer with short and long-term trip
memory, outside temperature display,
digital speedometer, door or boot open
warning and efficiency program
Washer fluid level indicator
Air vent sleeves in high-gloss black
Aluminium trim for control switches,
glove compartment, door handles and
door sills
Leather handbrake grip and Sports gear
knob with aluminium trim
16” x 7J ‘5-spoke’ ‘Sport’ design
alloy wheels
RRP – Recommended Retail Price. VAT is calculated at 20% but this may alter to reflect any change in the applicable VAT rate.
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Driver’s Information System (DIS)3-spoke Sports leather multi-function
steering wheel
Air vent sleeves in high-gloss black
Model details and prices
Image shows the A1 Sportback Sport model with optional Nano grey, metallic paint (G3).
27
S line model
equipment
In addition to Sport
model equipment
Total RRP inc VAT
£1,995.00
Wheels, tyres and suspension
17” x 7.5J ‘10-spoke’ high-gloss alloy
wheels with 215/40 R17 tyres
S line Sports suspension
Seats
Front Sports seats in Sprint cloth/leather
upholstery with embossed S line logo
Exterior equipment
Xenon headlights with LED daytime
running lights – includes automatic
headlight adjustment, dynamic range
control and headlight washers
LED rear lights
S line badges on front wings
S line body styling – includes radiator
grille in high-gloss black, front Sports
bumper, side-skirts and rear bumper
Rear diffuser – painted in Platinum grey
S line roof spoiler
Interior equipment
3-spoke leather Sports multi-function
steering wheel with aluminium inlay,
S line badging and perforated leather
trim (with gear-shift paddles for
S tronic transmissions)
Black cloth headlining
Door sill trims with aluminium inlays
and S line lettering
LED interior light package
RRP – Recommended Retail Price. VAT is calculated at 20% but this may alter to reflect any change in the applicable VAT rate.
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Xenon headlights with LED daytime running lights17” x 7.5J ‘10-spoke’ high-gloss alloy wheelsFront Sports seats in Sprint cloth/leather
Model details and prices
Image shows the A1 S line model with optional Scuba blue, metallic paint (S9) with contrast roof line in Brilliant black (A2).
29
S1 model
equipment
In addition/
replacement of Sport
model equipment
Wheels, tyres and suspension
17” x 7.5J ‘5-parallel-spoke’ ‘S’ design
alloy wheels with 215/40 R17 tyres
‘S’ sports suspension with adjustable
dampers. Offers improvement in ride
comfort and driving dynamics thanks to
two individual damper set-ups that can
be controlled via Audi drive select
‘S’-specific, more direct steering. Features
speed-dependent steering assistance which
can be configured via Audi drive select
quattro® permanent all-wheel-drive
Audi drive select – (in addition to Sport)
allows the driver to adjust the dampers
and engine sound
Seats
Black Sector cloth/leather upholstery
with embossed S1 logo and contrasting
red stitching
2 rear seats (3-door and Sportback)*
Exterior equipment
‘S’ design body styling – includes radiator
grille with S design and S1 logo, front Sports
bumper with air inlets, S side skirts, rear
diffuser incorporating dual-branch oval twin
tailpipes and S1 logo on rear tailgate.
Please note that ‘S’ design body styling
removes front fog lights
‘S’ roof spoiler
Xenon headlights with LED daytime
running lights – includes automatic
headlight adjustment, dynamic range
control and headlight washers
LED rear lights
Exterior door mirrors in aluminium styling
Black brake calipers with S1 logo on
front calipers
Light and rain sensors
Interior equipment
3-spoke leather Sports multi-function
steering wheel with high-gloss S1 badge
Door sills with aluminium inlays and
S1 logo
‘S’ specific gear lever knob
LED interior lighting package. Includes
illuminated door handles, footwell lighting,
illuminated vanity mirrors, illuminated
glovebox, front reading lights and
ambient lighting
Electronic climate control
Pedals in stainless steel
MMI with S1 logo
Centre console and door armrests in
mono.pur
*Please note 3-seat rear bench is not available on S1.
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Door sills with aluminium inlays and S1 logo17” x 7.5J ‘5-parallel-spoke’ ‘S’ design alloy wheelsRear diffuser incorporating dual-branch oval twin tailpipes
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