This guide has been designed to help you tailor and price
your Audi A1 quickly and logically. At the back, you will find
information on CO2 emissions-based taxation and the other
services offered by Audi, including Finance and Insurance.
You can also configure your Audi A1 online at audi.co.uk
Audi Vision
To accompany this printed guide, we’ve created Audi Vision
– an intuitive app that lets you find out even more about the
Audi A1. Compatible with Apple and Android phones and
tablets, Audi Vision gives you exclusive access to images,
information and video content – all of which is designed to
help you explore and understand the options available with
this model.
You’ll see the Audi Vision logo printed next to the page
number on pages throughout this guide and wherever you
do, you’ll be able to view additional content on that page.
The Audi A1
Engines 12
Transmission 13
Efficiency 14
Technology 16
Model details and prices
SE model equipment 20
Sport model equipment 22
S line model equipment 24
A1 Editions: S line Style Edition 26
A1 Editions: Black Edition 28
S1 model equipment 30
Model prices 32
Audi exclusive 34
Colour and upholstery
Paint 36
Roof contrast line 40
Contrast roof 42
Upholstery 44
Media Style package 54
Colour and trim guide 56
Interior styling 58
Options
Wheels, tyres and suspension 64
Packages 68
Audio and communication 70
Interior equipment 72
Exterior equipment 74
Safety and security 76
Steering wheels 78
Looking after your Audi
Audi Complete and Service Plan 80
Warranty 83
Accessories 84
Merchandise 85
Audi Difference 86
Technical details
Technical data 87
Dimensions 92
Pricing and Additional information 96
4
Vorsprung durch Technik
Three words that express
the very essence of Audi.
Vorsprung durch Technik isn’t
a slogan. It’s our way of seeing
the world. It is the driving
force behind our history of
innovation that continues
into the 21st century. Indeed,
many technologies that Audi
pioneered remain in our cars
today. Some are milestones in
the history of the motorcar.
From our beginnings in 1899,
to the Auto Union team’s Grand
Prix successes in the 1930s and
our more recent wins at Le Mans,
we have always been at the
forefront of the motor industry.
Vorsprung durch Technik makes
us who we are. To see more of
its influence, just read on.
5
6
7
The Audi A1
– a big idea
condensed
Sometimes it’s the smallest things that
contain the biggest ideas: the humble paper
clip, the tungsten filament, the pocket army
knife. The Audi A1 is no exception. This car
is a distillation of all the great technologies
which came before it – many of which appear
in the flagship A8.
Featuring TDI® and FSI® engines born and
bred on the racetrack and cutting edge
technologies such as Start-Stop and S tronic®,
this is amongst our most efficient cars.
8
9
10
A1 interior story
We’ve introduced a number of finishing
touches to the Audi A1 interior to make your
driving experience both comfortable and
unique. You’ll find an impressive attention to
detail in everything from the 6.5” manually
retractable TFT colour display screen to the
optional luxurious leather seating, which
means that every journey you make will be
a personal one.
11
Engines
Petrol
FSI® direct-injection technology is a unique Audi
innovation that was originally developed for the
Le Mans 24-hour endurance race to deliver more
power and torque, as well as enhanced fuel efficiency.
Precisely the right amount of fuel and air are injected
into the combustion chambers, enabling the engine
to ‘breathe’ more easily. It results in reduced heat
loss and increased output, with around a 15%
reduction in fuel consumption and significantly lower
exhaust emissions. We’ve also developed TFSI® with
turbocharging – giving cars an extra injection of power.
Diesel
We introduced TDI® to the roads in 1989, and since
then, we’ve continuously refined it, including developing
common-rail technology. Under this system, a series of
piezo injectors use electrical charge to precisely control
the amount of fuel injected into the engine. As well
as reducing noise, this allows combustion to happen
at a lower temperature, with less oxygen, which
lowers emissions.
12
Images are for illustrative purposes only.
Transmission
S tronic®
Driving is all about thinking ahead, which is just what the
S tronic® dual-clutch transmission does. It works almost
as two separate systems, one engaging the odd-numbered
and the other the even-numbered gears. So when you’re
accelerating in second, it has third gear waiting for you. And
once you make the switch, it’s already thinking about fourth.
With two clutches working together, you can change gears
almost instantly while experiencing smooth, uninterrupted
power. S tronic® is available on 1.4 TFSI models.
13
Efficiency
At Audi, doing less is something we’re trying
to do more of. We’re working to use less fuel,
release less CO
we’ve incorporated a number of more efficient
technologies into the Audi A1.
TDI® and FSI®
Inside the engine of the A1, you’ll find the same
advanced fuel-injection technology that’s driven us
to win after win at Le Mans. With TDI® and FSI®,
fuel is injected directly into the engine’s chambers
so that combustion is timed right down to the
millisecond. As a result, waste is minimised and
you get the most from every last drop of fuel.
Automatic
Start-Stop function
In traffic, your car still uses fuel and releases
CO
2, even when it’s stationary. The automatic
Start-Stop function is a smart new technology
that counteracts this problem by being able to
switch off the engine when your A1 comes to
a standstill. As soon as you touch the clutch the
car restarts. By only using the engine when it’s
needed, it helps to save fuel and reduce
emissions – especially in heavy urban traffic.
2 and waste less energy. It’s why
14
Image for illustrative purposes only.
Audi cylinder-on-demand
Dynamic performance does not necessarily
equate to higher consumption – as the 1.4 TFSI®
(140PS) cylinder-on-demand engine proves. Using
advanced cylinder-on-demand technology to
automatically shut down two of the four cylinders
when the engine is operating at lower loads,
particularly when cruising on the motorway or in
city traffic, you benefit from the efficiency and low
emissions of a comparable diesel engine. Out on the
open road meanwhile, the instantaneous power of
TFSI® – combining turbocharging with petrol direct
injection – is ready and waiting.
Recuperation
When a vehicle brakes, the discs convert the kinetic
energy into thermal energy, which is wasted as
it cannot be used. With a recuperation system,
like the one in the Audi A1, the kinetic energy is
converted into useful electrical energy. The way it
works is simple. While the car is coasting or braking,
the alternator voltage is raised above the level of the
basic electrical system, which enables the alternator
to generate electrical energy and store it temporarily
in the battery. When the vehicle accelerates, this
energy is used to relieve the load on the alternator,
resulting in a fuel saving of up to 3%.
15
Technology
Concert radio
A technologically-advanced car needs a sound system to
match – one designed to enhance the thrilling experience
of every drive. The standard Concert radio incorporates an
MP3-compatible CD player, AUX-IN socket, SD memory card
reader and a 6.5” retractable display. Six high-performance
speakers complete with two ‘tweeters’ work together to
produce a sound to enliven any journey.
BOSE® surround sound system
The A1’s exterior is a perfect example of modern design.
This is complemented inside, where you’ll find state-of-
the-art technology throughout the cabin. Options include
a BOSE® surround sound system with 14 high-performance
speakers and a subwoofer. The speaker housings are
enhanced with bevelled edges. Thanks to a 10-channel
amplifier, the speakers deliver 465 watts of rich and clear
sound, creating a rewarding listening experience. For more
information, please see page 70.
LED technology
Xenon Plus headlights are available on all trim levels of
the Audi A1. With Xenon Plus headlights you’ll benefit
from LED daytime-running lights, which provide a distinctive
look with a unique, flowing design. Special reflectors focus
the light emitted by each diode to create a powerful,
uniform beam. And this technology also features in the
rear lights, creating a striking design that is unmistakably
Audi. For more information, please see page 68 and 74.
quattro® permanent all-wheel-drive
It’s the technology that has given Audi the edge on the
rally circuit ever since it was first introduced over 30 years
ago – a technology that delivers ultimate control whilst
enhancing the sporty characteristics which makes the Audi
S1 so thrilling to drive. It’s called quattro
wheel-drive. The principle is simple: in the same way that
four brakes ensure better deceleration, four permanently-
driven wheels deliver better acceleration and road-holding,
pushing or pulling the car as needed, for a driving experience
that’s both dynamic and safe.
In the Audi S1, quattro® all-wheel-drive continuously
distributes drive power between the front and rear axles
depending on weather conditions, road surface and gradient,
which increases flexibility for an enhanced, sportier drive.
®
permanent all-
Technology package
The Audi A1 keeps many of its most impressive technologies
concealed beneath sculptured bodywork and high-class
interior finishing. The optional technology package with
HDD-based Satellite Navigation system, for example,
gives you intuitive control of your car’s communication,
information, navigation and entertainment functions. The
MMI eight-way joystick lets you navigate maps quickly and
easily in both 2D and 3D, while you can also use the Audi
Music Interface to connect your iPod or the Bluetooth
interface to stream music wirelessly from your mobile
phone. There’s plenty of room to store your favourites too,
as 20GB of the hard drive can be used to store up to 8,000
songs. For more information, please see page 68.
Mobile telephone preparation
– High with Audi connect
If you choose the technology package, you can also specify
mobile telephone preparation – High, with Audi connect.
Setting standards in this class of car, it lets you keep
completely up to date with online information services and
turns your A1 into a Wi-Fi hotspot. So when you take a trip,
you won’t just be able to check the weather before you leave,
you’ll also have access to the latest forecast throughout your
journey. Audi traffic information online gives you real-time
forecasts of the traffic along your chosen route, and will
re-direct you if a quicker way is available. Thanks to Wi-Fi
connectivity, your passengers can access the internet in the
car, so they can check emails and browse the web using a
laptop, tablet or smartphone. And finding your destination
is easier too, as navigation through Google Earth and Google
Street View makes it possible to identify real-life details and
search for local landmarks and other points of interest.
For more information please see page 71.
16
Image for illustrative purposes only.
171819
SE model
equipment
All A1 models have
the following items
of standard equipment
Engine
Automatic Start-Stop function* for greater
fuel and CO
- Recuperation for optimal energy utilisation
- Energy saving tips feature in the Driver’s
Information System: including gearshift
indicator (if Driver’s Information System
is fitted)
Wheels, tyres and suspension
15” x 6.5J ‘7-arm’ design alloy wheels with
205/55 R15 tyres
Locking wheel bolts
Dynamic suspension with McPherson front
axle and twist-beam rear suspension
Tyre repair kit**
2 efficiency. Comprising:
Audio and communication
6.5” display screen – manually retractable
AUX-IN socket
DAB digital radio reception. Integrated
into the MMI, receives digitally transmitted
radio stations in addition to the range of
analogue stations. Displays music track,
artist and radio programme. Capable of ‘DAB
slideshow’ where transmitted. Reception
dependent on local digital network
Concert radio/single CD player with MP3 file
compatibility, 6 speakers in front and rear
and 2 tweeters
SD memory card reader
Seats
Driver and front passenger seats with manual
height, forwards and backwards adjustment
3 rear seats (Sportback only)
Easy-entry front seats (3-door only)
ISOFIX child seat mounting – for front
passenger (with airbag deactivation) and
outer rear seats. Including Top Tether
attachment point for the outer rear seats
Split folding rear seats
Zeitgeist cloth upholstery
Interior equipment
3-spoke Sports steering wheel
Steering wheel adjustable for height
and reach
Air vent sleeves in matt black
Electric front and rear windows
(Sportback only)
Electric front windows (3-door only)
Heat-insulating glass windscreen and
side windows
Front floor mats
Heated rear windscreen
Illuminated glovebox
Manual air conditioning
Non-smoking package
Contrasting colour panels on doors, door
armrest and centre console (see page 56)
15” x 6.5J ‘7-arm’ design alloy wheelsBody-coloured door mirrors with
*Automatic Start-Stop is not available on 1.4 TFSI (185PS) S tronic.
**Option available to fit spare wheel is available from Audi Centres, please speak to your Centre for information and pricing.
20
integrated indicators
Air vent sleeves in matt blackSplit folding rear seats
Model details and prices
Exterior equipment
Body-coloured door mirrors with
integrated indicators
Electrically-operated and heated door mirrors.
Includes heated windscreen washer nozzles
Safety and security
Driver, front passenger, front side and head
airbag system
Front passenger airbag deactivation switch
Electronic Stability Programme (ESP),
including ABS, EBD, ASR and EDL
First aid kit
Halogen headlights
Rear fog light
Rear head restraints (adjustable) on all seats
Seat belts – 3-point on all seats
Seat belt reminder for all seats
Seat belt height adjustment for front seats
Tyre pressure monitor – provides a visual and
acoustic warning of loss in pressure in one or
more tyres
Thatcham Category 1 alarm and immobiliser
Remote central locking with 2 foldaway keys
Tool kit and car jack
Warning triangle
Image shows the A1 SE model with optional Glacier white, metallic paint (2Y) and Xenon light package (WB6)
21
Sport model
equipment
In addition to SE
model equipment
Basic RRP
£1,533.33
Total RRP inc VAT
£1,840.00
Wheels, tyres and suspension
16” x 7J ‘10-spoke’ design alloy wheels
with 215/45 R16 tyres
Sports suspension with stiffer spring and
damper settings. Dynamic (SE) suspension
is available in lieu of Sports suspension at
no charge
Audio and communication
Mobile telephone preparation – Bluetooth
interface. Provides hands-free connection
via Bluetooth using mobile phone
aerial (depending on compatibility of
mobile phone)
Voice control of key telephone and
radio functions
Seats
Front Sports seats
Manually adjustable lumbar support
in front seats
Tornado cloth upholstery
Exterior equipment
Front fog lights
Polished tailpipe(s)
Interior equipment
3-spoke leather Sports multi-function
steering wheel with aluminium
inlay (with gear-shift paddles for
S tronic transmissions)
Driver’s Information System (DIS) –
3.5” monochrome display in the dashboard
binnacle. The DIS shows the radio frequency/
station or track title, telephone control
menu and other display information from
the infotainment system such as navigation
(if fitted). Also includes an on-board trip
computer with short and long-term trip
memory, outside temperature display,
digital speedometer, door or boot open
warning and efficiency program
Washer fluid level indicator
Air vent sleeves in high gloss black
Aluminium trim for control switches,
glove compartment, door handles and
door sills
Leather handbrake grip and Sports gear
knob with aluminium trim
16” x 7J ‘10-spoke’ design alloy wheelsFront fog lights3-spoke leather Sports multi-function
RRP – Recommended Retail Price. VAT is calculated at 20% but this may alter to reflect any change in the applicable VAT rate.
22
steering wheel
Air vent sleeves in high gloss black
Model details and prices
Image shows the A1 Sportback Sport model with optional Samoa orange, metallic paint (J0) and contrast roof (6H4) in Daytona grey, pearl effect paint (6Y) and 17” ‘5-V-spoke’ design bi-colour alloy wheels (CP3)
23
S line model
equipment
In addition to Sport
model equipment
Basic RRP
£1,287.50
Total RRP inc VAT
£1,545.00
Wheels, tyres and suspension
17” x 7.5J ‘5-twin-spoke’ design alloy
wheels with 215/40 R17 tyres
S line Sports suspension
Seats
Black Sprint cloth/leather upholstery with
embossed S line logo in front seats
Exterior equipment
S line badges on front wings
S line body styling – comprises radiator
grille in high gloss black, front sports
bumper, side skirts and rear bumper
with diffuser
S line roof spoiler
Interior equipment
3-spoke leather Sports multi-function
steering wheel with aluminium inlay,
S line badging and perforated leather
trim (with gear-shift paddles for
S tronic transmissions)
Black cloth headlining
Door sill trims with aluminium inlays and
S line lettering
LED interior light package. Includes
illuminated door handles, footwell lighting,
illuminated vanity mirrors, illuminated
glovebox, front reading lights and ambient
lighting of the centre console. Also includes
lighting for the luggage compartment
Centre console in mono.pur
Door armrests in mono.pur. Only available
on 1.4 TFSI (185PS) S tronic
RRP – Recommended Retail Price. VAT is calculated at 20% but this may alter to reflect any change in the applicable VAT rate.
24
17” x 7.5J ‘5-twin-spoke’ design alloy wheelsDoor sill trims with aluminium inlays and S line letteringBlack Sprint cloth/leather upholstery
Model details and prices
Image shows the A1 Sportback S line model with optional Daytona grey, pearl effect paint (6Y) and Xenon Plus headlights (PX4)
25
Editions
In addition to S line
model equipment
Basic RRP
£791.67
Total RRP inc VAT
£950.00
S line Style Edition
For a true style statement, choose the S line
Style Edition. Available in four specially
selected colours and boasting attractive
specification including 17” bi-colour alloy
wheels, Xenon Plus headlights and air vent
sleeves, the S line Style Edition provides
sophisticated flair both inside and out.
Wheels, tyres and suspension
17” x 7.5J ‘5-V-spoke’ design bi-colour
alloy wheels with 215/40 R17 tyres
Paint
Metallic or pearl-effect paint with roof
contrast line (A1 3-door) or contrast roof
(A1 Sportback) in Brilliant black, gloss*
Available colours:
- Glacier white, metallic
- Floret silver, metallic
- Misano red, pearl effect
- Mythos black, metallic*
Exterior equipment
Black styling package. Radiator grille-frame
in highly polished black, with radiator grille,
number plate holder and fog light surrounds
in matt black. Air inlet blade and diffuser
insert in Platinum grey
Exterior mirrors in Brilliant black*
Xenon Plus headlights. Includes LED
daytime-running lights, rear LED lights,
automatic headlight adjustment, dynamic
range control and headlight washers
Interior equipment
Air vent sleeves in body colour (when
combined with Glacier white, metallic or
Misano red, pearl effect paint) or high gloss
black (when combined with Floret silver,
metallic or Mythos black, metallic)
*Please note that when Mythos black, metallic is ordered, the roof contrast line (A1 3-door) or contrast roof (A1 Sportback) and exterior door mirrors will also be Mythos black.
26
RRP – Recommended Retail Price. VAT is calculated at 20% but this may alter to reflect any change in the applicable VAT rate.
Air vent sleeves in body colourContrast roof and exterior mirrors in Brilliant black*
Model details and prices
27
Editions
In addition to S line
model equipment
Basic RRP
£1,041.67
Total RRP inc VAT
£1,250.00
Black Edition
Introducing the A1 Black Edition. With unique
titanium finish alloy wheels, black styling
package and Xenon Plus headlights, the Black
Edition combines sporty styling touches with
desirable specification.
Wheels
18” x 7.5J ‘5-arm Rotor’ design alloy
wheels in titanium finish, with
225/35 R18 tyres
Exterior equipment
Xenon Plus headlights. Includes LED
daytime-running lights, rear LED lights,
automatic headlight adjustment, dynamic
range control and headlight washers
Privacy glass. Dark tinted glass from
B-pillar backwards
Black styling package. Radiator grille-frame
in highly polished black, with radiator grille,
number plate holder and fog light surrounds
in matt black. Air inlet blade and diffuser
insert in Platinum grey
Interior equipment
Audi sound system. Includes 6-channel
amplifier, 6 loudspeakers in front and rear,
2 ‘tweeters’ in A-posts, centre speaker in
dashboard and subwoofer. Total output of
180 watts
Electronic climate control. Automatically
controls the air temperature, flow rate,
distribution and air recirculation, including
humidity sensor and defrost button for rapid
defrosting of windscreen. Also includes light
and rain sensors
RRP – Recommended Retail Price. VAT is calculated at 20% but this may alter to reflect any change in the applicable VAT rate.
28
18” x 7.5J ‘5-arm Rotor’ design alloy wheels in titanium finishPrivacy glassXenon Plus headlights
Model details and prices
Image shows the A1 Black Edition model with optional Mythos black, metallic paint (0E)
29
S1 model
equipment
In addition/
replacement of Sport
model equipment
Wheels, tyres and suspension
17” x 7.5J ‘5-parallel-spoke’ ‘S’ design
alloy wheels with 215/40 R17 tyres
‘S’ sports suspension with adjustable
dampers. Offers improvement in ride
comfort and driving dynamics thanks to
two individual damper set-ups that can be
controlled via Audi Drive Select
‘S’-specific, more direct steering. Features
speed-dependent steering assistance which
can be configured via Audi Drive Select
quattro® permanent all-wheel drive
Audi Drive Select changes the vehicle
characteristics by allowing the driver to
choose between three operating
modes: efficiency, auto or dynamic.
The following vehicle equipment is tuned
– steering, accelerator, air conditioning
(in efficiency mode), adjustable dampers
and engine sound
Seats
Black Sector cloth/leather upholstery
with embossed S1 logo and contrasting
red stitching
2 rear seats (3-door and Sportback)*
Exterior equipment
‘S’ design body styling, comprising radiator
grille with S design and S1 logo, front sports
bumper with air inlets, S side skirts, rear
diffuser incorporating dual-branch oval twin
tailpipes and S1 logo on rear tailgate
‘S’ roof spoiler
LED rear lights
Xenon Plus headlights
Exterior door mirrors in aluminium styling
Black brake calipers with S1 logo on
front calipers
Light and rain sensors. Automatic headlight
activation, automatic windscreen wipers,
coming home/leaving home function and
sun band for windscreen
Interior equipment
3-spoke leather Sports multi-function
steering wheel with high-gloss S1 badge
and perforated leather trim
Door sills with aluminium inlays and
S1 logo
‘S’ specific gear lever knob
LED interior lighting package. Includes
illuminated door handles, footwell lighting,
illuminated vanity mirrors, illuminated
glovebox, front reading lights and
ambient lighting
Electronic climate control
Footrests and pedals in stainless steel
S1 logo on the MMI
*Please note 3-seat rear bench is not available on S1.
RRP – Recommended Retail Price. VAT is calculated at 20% but this may alter to reflect any change in the applicable VAT rate.
30
Door sills with aluminium inlays and S1 logo17” x 7.5J ‘5-parallel-spoke” S design alloy wheelsXenon Plus headlights with LED daytime-running light strip
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