Equipment Brief
Motorola SLVR L7 – Launch Announcement
LAUNCH DETAILS
Cingular is excited to launch the Motorola SLVR L7 on January 31, 2006. The SLVR L7 is considered an “Exclusive
Product”, under Cingular’s exclusive distribution policy and therefore distribution will be limited to Cingular-direct
channels and indirect partners that fulfill our exclusive distribution parameters.
PHONE DETAILS
The new ultra-sleek phone with iTunes only at Cingular. The Motorola SLVR L7 is exclusive to Cingular Wireless.
This bladelike, RAZR influenced, super-slim device can store and play iTunes music for a combined music experience
in a trendy form factor. Features of the Motorola SLVR L7 include the following:
• iTunes music player: accessed via right soft-key
• 850/900/1800/1900 MHz – Quad band
• GPRS class 10
• Talk time: 6.3 hours
• Standby time: 420 hours/17 days
• Removable memory: Micro SD card included
• Camera: VGA with 4x zoom, video capture
• Messaging: SMS/MMS
• IM: AOL, Yahoo!, and ICQ
• POP3/IMAP4 email
• Bluetooth class 2 (range up to 100 feet for voice
only)
• 262k colors
•
pricing for pricing details
KEY SELLING POINTS – THE CINGULAR ADVANTAGE
• Play iTunes music by playlist, artist, albums, songs and shu ffle –and it stores about 7 hours of music (up to 100
songs) on the included 512MB Micro SD extended memory card.
• Customers can personalize their phone with downloads including games and graphics and Music Tone ringtones.
• Stay in touch with friends and family with AOL, Yahoo! or ICQ Instant Messenger.
• Capture those special moments with built in VGA camera and video record.
• The SLVR L7 has Bluetooth allowing conversations up to 100 feet away. (does not support music profile)
CRITICAL MUST KNOW
Orange - Memphis SKU: 64292
Blue – Dallas ATC UPC: 723755934016
The Motorola SLVR L7 includes additional in-box content to support iTunes functionality:
• SLVR L7 phone, Battery, Travel Charger, Use r Manual, Quick Start Guide & iTunes insert
• iTunes PC software with USB cable
• Removable 512 MB Micro SD memory card. (Card is preinstalled in the device & is required to use iTunes)
• Stereo headset & 3.5 mm headset adaptor
Phone Features & Functionality:
Features and functionality of the Motorola SLVR L7 are similar to the Motorola RAZR. Refer to FAQs for comparisons.
Handset Insurance:
Not at launch
MOTOROLA SLVR L7 LAUNCH ANNOUNCEMENT
Equipment Brief
COMPETITIVE OVERVIEW
• Cingular is the only U.S wireless carrier to offer the Motorola SLVR L7 (iTunes phone)
These music devices range in price from $119 to $299 after 2 yr contract and MIR.
T-Mobile
Data as of 1/17/2006
Motorola E1 SE W600i
VerizonCingular Sprint
Size (in)
Style
Bands
Camera
BT/ Stereo BT
Removable Memory
Ringtones
Video Player
Music Download
Music Players
Dedicated Controls no
1.9" x 4.5" x
0.45"
Thin Line Bar Bar Twist Clam Clam Slider Clam Clam
850/900/1800
/1900
VGA VGA 1.3MP 1.3MP 1.3MP w/ flash 1.3MP
BT but no
microSD
(512MB card
included) hot
music tone music tone music tone music tone music tone HiFi Ringers
phone/memor
y card
4.25" x 1.81" x
0.80"
850/1800/1900
BT but no
microSD
(512MB card
included)
yes yes yes
to
Sync from PC
to
card
iTunes (MP3,
music launch
button
3.66" x 1.83" x
0.89"
850/900/1800
/1900
BT but no
no no no
to phone
Walkman
no no no no no no
3.86" x 2.01" x
0.57"
Dual mode
(850/1900)
BT but no
Streaming
to phone or
OTA
MP3 (MP3,
3.41" x 1.94" x
1.11"
Dual mode
(850/1900)
no BT BT but no A2DP
Streaming
Sync from PC
to phone or
OTA
MP3 (MP3,
3.90" x 2.00" x
0.58"
850/900/1800
/1900
microSD
(included)
phone/memory
4.57" x 1.97" x
1.00"
Dual mode
(850/1900)
1.3MP w/
BT but no
mini SD (not
included)
true tone real
music ringers
yes
card
MP3 MP3, WMA MP3, WMA
Streaming
to
phone/memor
y card or OTA
Dual mode
(850/1900)
1.3MP w/ flash
BT but no
256MB (not
included)
true tone real
music ringers
Streaming
Sync from PC
to
phone/memor
y card or OTA
ACCESSORIES
The Motorola SLVR L7 uses EMU standard m ini USB Motorola accessories (same as the RAZR).
MOTOROLA SLVR L7 LAUNCH ANNOUNCEMENT