Motorola
SLVR L7
Device Overview
176 x 220 TFT screen
Refer to local market
Equipment Brief
Motorola SLVR L7 – Launch Announcement
LAUNCH DETAILS
Cingular is excited to launch the Motorola SLVR L7 on January 31, 2006. The SLVR L7 is considered an “Exclusive
Product”, under Cingular’s exclusive distribution policy and therefore distribution will be limited to Cingular-direct
channels and indirect partners that fulfill our exclusive distribution parameters.
PHONE DETAILS
The new ultra-sleek phone with iTunes only at Cingular. The Motorola SLVR L7 is exclusive to Cingular Wireless.
This bladelike, RAZR influenced, super-slim device can store and play iTunes music for a combined music experience
in a trendy form factor. Features of the Motorola SLVR L7 include the following:
• iTunes music player: accessed via right soft-key
• 850/900/1800/1900 MHz – Quad band
• GPRS class 10
• Talk time: 6.3 hours
• Standby time: 420 hours/17 days
• Removable memory: Micro SD card included
• Camera: VGA with 4x zoom, video capture
• Messaging: SMS/MMS
• IM: AOL, Yahoo!, and ICQ
• POP3/IMAP4 email
• Bluetooth class 2 (range up to 100 feet for voice
only)
• 262k colors
•
pricing for pricing details
KEY SELLING POINTS – THE CINGULAR ADVANTAGE
• Play iTunes music by playlist, artist, albums, songs and shu ffle –and it stores about 7 hours of music (up to 100
songs) on the included 512MB Micro SD extended memory card.
• Customers can personalize their phone with downloads including games and graphics and Music Tone ringtones.
• Stay in touch with friends and family with AOL, Yahoo! or ICQ Instant Messenger.
• Capture those special moments with built in VGA camera and video record.
• The SLVR L7 has Bluetooth allowing conversations up to 100 feet away. (does not support music profile)
CRITICAL MUST KNOW
Orange - Memphis SKU: 64292
Blue – Dallas ATC UPC: 723755934016
The Motorola SLVR L7 includes additional in-box content to support iTunes functionality:
• SLVR L7 phone, Battery, Travel Charger, Use r Manual, Quick Start Guide & iTunes insert
• iTunes PC software with USB cable
• Removable 512 MB Micro SD memory card. (Card is preinstalled in the device & is required to use iTunes)
• Stereo headset & 3.5 mm headset adaptor
Phone Features & Functionality:
Features and functionality of the Motorola SLVR L7 are similar to the Motorola RAZR. Refer to FAQs for comparisons.
Handset Insurance:
Not at launch
MOTOROLA SLVR L7 LAUNCH ANNOUNCEMENT
Motorola
L7
Samsung
A900
Sanyo MM-
7500
Samsung
t809
"V" LG
VX9800
Motorola
E815
3.71" x 1.95" x
1.01"
Technology
GPRS
GPRS
EDGE
EV-DO
EV-DO
EDGE
EV-DO
EV-DO
flash
A2DP
A2DP
A2DP
A2DP
A2DP
A2DP
Speakerphone
yes
yes
yes
yes
yes
yes
yes
yes
Internal Memory
5MB
5MB
256 MB
52MB
70MB
70MB
128MB
40MB
swappable
microSD up to
Video Record
yes
yes
yes
yes
yes
yes
yes
yes
Video
Video
Video
Video
Sync from PC
phone/memory
Sync from PC
Sync from PC
Sync from PC to
Sync from PC
iTunes (MP3,
AAC)
AAC)
(MP3, AAC)
AAC, AAC+)
AAC, AAC+)
=strength
Equipment Brief
COMPETITIVE OVERVIEW
• Cingular is the only U.S wireless carrier to offer the Motorola SLVR L7 (iTunes phone)
These music devices range in price from $119 to $299 after 2 yr contract and MIR.
T-Mobile
Data as of 1/17/2006
Motorola E1 SE W600i
VerizonCingular Sprint
Size (in)
Style
Bands
Camera
BT/ Stereo BT
Removable Memory
Ringtones
Video Player
Music Download
Music Players
Dedicated Controls no
1.9" x 4.5" x
0.45"
Thin Line Bar Bar Twist Clam Clam Slider Clam Clam
850/900/1800
/1900
VGA VGA 1.3MP 1.3MP 1.3MP w/ flash 1.3MP
BT but no
microSD
(512MB card
included) hot
music tone music tone music tone music tone music tone HiFi Ringers
phone/memor
y card
4.25" x 1.81" x
0.80"
850/1800/1900
BT but no
microSD
(512MB card
included)
yes yes yes
to
Sync from PC
to
card
iTunes (MP3,
music launch
button
3.66" x 1.83" x
0.89"
850/900/1800
/1900
BT but no
no no no
to phone
Walkman
no no no no no no
3.86" x 2.01" x
0.57"
Dual mode
(850/1900)
BT but no
Streaming
to phone or
OTA
MP3 (MP3,
3.41" x 1.94" x
1.11"
Dual mode
(850/1900)
no BT BT but no A2DP
Streaming
Sync from PC
to phone or
OTA
MP3 (MP3,
3.90" x 2.00" x
0.58"
850/900/1800
/1900
microSD
(included)
phone/memory
4.57" x 1.97" x
1.00"
Dual mode
(850/1900)
1.3MP w/
BT but no
mini SD (not
included)
true tone real
music ringers
yes
card
MP3 MP3, WMA MP3, WMA
Streaming
to
phone/memor
y card or OTA
Dual mode
(850/1900)
1.3MP w/ flash
BT but no
256MB (not
included)
true tone real
music ringers
Streaming
Sync from PC
to
phone/memor
y card or OTA
ACCESSORIES
The Motorola SLVR L7 uses EMU standard m ini USB Motorola accessories (same as the RAZR).
MOTOROLA SLVR L7 LAUNCH ANNOUNCEMENT
Orange SKU
Blue SKU
Item Description
SRP
•
64297 738516908632 BAT MOTL7 1000 EXT/DR LI OR $44.99
64298 738516809281 BAT MOTL7 840 STD LI OR $41.99
64301 738516001340 CAS MOTL7 2PK BL/BW AR $29.99
64331 738516809748 CAS MOTL7 BK ARMBAND AR $29.99
64046 738516440361 CHR MOTV3 TRAVEL CHR AR $29.99
63612 738516926186 CLA MOTV3 VPC OR $29.99
63592 738516924458 DAT MOTV220/180/3 USB CABLE OR $24.99
63650 738516926155 EBD MOTV3 USB HEADSET OR $21.99
63928 738516806600 HDS JAB250v BLUETOOTH AR $79.99
63594 738516924649 HDS MOTHS801 BLUETOOTH OR $39.99
63806 738516928036 HDS MOTHS815 BLUETOOTH OR $49.99
63595 738516926254 HDS MOTHS820 BT W/Y-CABLE OR $79.99
63805 738516928685 HDS MOTHS850 BLUETOOTH OR $99.99
64394 738516810195 HDS MOTL7 3.5/EMU ADAPTER OR $19.99
64408 738516815626 HDS MOTL7 EMU STEREO HDS OR $29.99
64184 607375022080 HDS MOTO BT H500 $89.99
64221 738516800332 HDS PLA320 EXPLORER BT AR $49.99
64222 738516806730 HDS PLA510 VOYAGER BT AR $79.99
64223 738516800455 HDS PLA640 DISCOVERY BT AR $119.99
63593 738516804422 HDS PLAM2500 BLUETOOTH OR $49.99
64265 738516808475 HDS SERHBH-608 BT AR $79.99
63397 738516923048 HDS UNIVBLUETOOTH W/CHARGER OR $89.99
63335 607421730228 HDS UNIVUNIV BT W/CHARGER AR $69.99
64303 607375023582 MISC LG Portable Speakers OR $49.99
63596 738516923031 MISC MOTHF800 BT WRLES SPKR OR $99.99
64089 738516800486 MISC MOTROKR E1 512MB MICSD AR $69.99
64036 723755640368 MISC RAZRWIRE BLACK OR $294.99
64038 723755640382 MISC RAZRWIRE MERCURY OR $294.99
64037 723755640375 MISC RAZRWIRE ROOTBEER OR $294.99
Equipment Brief
TRAINING
• Learning Edge and Cingular University Course code: MOT113
• Details, one page training job aid and FAQs can be found on the Description page on CSP, keyword: iTunes
• Phone specs and equipment pricing can be found in the Equipment Catalog located on CSP
iTunes just like you know it - Here’s how easy it is:
Load
o Install the included iTunes PC software
o Connect the phone & load up to 100 songs – share from your existing iTunes
music library
• Listen
o Use the iTunes soft key to play, shuffle & show artist information, just like
iPod.
• Never miss a beat
o Pause music when you get a call
Suggested Qualifying Questions:
• “Did you know the SLVR L7 has an Airplane Mode allowing you to listen to your iTunes music when traveling?”
• “And speaking of traveling… isn’t it important for you to rely on your phone regardless of where you are? The
SLVR L7 is a Quad Band World Phone which will pick up on any available GSM network on the globe. ”
• “Are you aware that with a Bluetooth headset, the SLVR L7 allows conversations up to 100 feet away? Most
Bluetooth phones can only support up to 30 feet.”
• “The SLVR L7 is much more that just a cool looking iTunes device. Did you know this phone also has a VGA
camera with 4x zoom and video capture capabilities?”
• “Don’t you like to personalize? The large non scratch display is great for photos and downloadable graphics.”
• “Do you like the look of the RAZR but prefer a candy bar form factor?”
MOTOROLA SLVR L7 LAUNCH ANNOUNCEMENT
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