Alcatel-Lucent 5130 Geographic
Messaging Services Platform (GMSP)
Location-based social networking application for mobile devices
Today’s mobile end users have a world of information available to them through their
mobile device. Whether they are using cell phones, smartphones, or personal data assistants
(PDAs), end users can connect with friends and family using short messaging services,
multimedia messaging services, and e-mail, or access the Internet to locate products or
services within a specific geographic area, such as a restaurant recommended by a friend.
These “pull-based” services
require users to manually initiate
a query. When retailers offer
products or services by “pushing”
advertisements or offers to end
users, this information is often
out of context with a user’s
ocation. So that reminder to
l
try the cheesecake at the local
bistro, pick up milk on the way
home, or join a friend for a
coffee may appear on the end
user’s mobile device at the
wrong time and wrong place.
At the same time, these messages
produce an extra load on a
mobile network and extra drain
on the battery in the end user’s
mobile device.
The Alcatel-Lucent Social
Networking Application changes
the way mobile end users receive
information by delivering
messages when and where they
matter. It makes each message
more immediate and relevant by
associating it to the end user’s
location.
Powered by
This unique messaging capability
enhances the end-user experience by
Geographic Messaging
Services Platform
(GMSP)
The Alcatel-Lucent Social Networking Application is a novel, locationbased social networking service for
mobile devices that delivers content
and buddy alerts based on the user’s
location. It is part of the AlcatelLucent Application Suite offered
with the Alcatel-Lucent 5130
Geographic Messaging Services
Platform (GMSP).
ensuring end users get the messages
they want when they want them. By
allowing users to opt-in to the marketing messages and social networks
of their choosing, spam messages are
minimized and the load on the network is reduced. Both service providers
and end-users benefit with the
reduction of unnecessary message
traffic resulting in improving quality
of service and optimal useage of
available network resources. And it
reduces the drain on the battery in
end-user devices. Most importantly,
it enables a variety of mobile marWith this application, location-based
messages are only “pushed” to end
users when they enter a geographic
messaging zone or “geographic fence”
keting, social networking, child
tracking and location based services
(LBS) geo-channels that can deliver
more revenue to service providers.
(Figure 1), such as the block where
a coffee shop is located or an airport.
For example, users walking through
downtown New York can choose to
receive messages about the nearest
®
Wi-Fi
hot spot or mobile sticky
notes left by friends about a great
restaurant in the area. The same
users could choose to receive a
different set of messages when they
enter a different geographic fence,
such as a New York burrough.
Built on Geofencing
technology
The Alcatel-Lucent Social Networking Application and 5130 GMSP,
invented by Bell Labs, is powered by
the Alcatel-Lucent patent-pending
Geofencing engine. Geofencing
uses predictive movement algorithms
and intelligent load balancing to
dynamically shift message processing
from a central server to a distributed
* A geofence is a virtual geographic region defined by the service provider, advertiser or end user
(e.g., 1000 meters around a mall or arena)
*
HOW IT WORKS
To activate the Alcatel-Lucent Social Networking Application, mobile service
providers must contract for service on the hosted Alcatel-Lucent 5130 GMSP.
This hosted platform allows end users to opt in for the service and download
the geographic messaging service (GMS) client to their cell phone. With the
application, end users can:
• Manage multiple messaging channels from a single account
• Use their existing contact databases (e.g., from popular social networking
or email applications) to build a Geopepper network
• Create and manage GMS messages where and when they want them
2 Alcatel-Lucent 5130 GMSP — Location-based social networking application for mobile devices
client. The client-server platform is
• Sticky notes
• Meeting alerts
• GeoBloggging
• Child tracking
• Fleet tracking
• Traffic
• Weather
• Ta rgeted opt-in
marketing
• Tre asure hunt
• Geo-tag
• Third-party
guides
Asset
tracking
Emergency
services
Travel
guides
Gaming
Proximity
marketing
Social
networking
GMSP
Statue of Liberty
line waits now
under 30 minutes
Hey! You’ve just
e
ntered
G
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J
Kim has arrived
safely at school
S
capable of supporting mass-market
delivery of mobile content, as well
as advanced features, such as continuously shifting or moving fences
(e.g., fences around two friends who
wish to be notified if they are both
at the same mall).
This unique Geofencing engine
creates a new messaging medium,
GMS, which detects when an end
user who has opted in for the service
crosses into or out of a target zone.
GMS messages are delivered based
on this geographic targeting and
content is sent only once a user has
entered the target zone. This ensures
messages are delivered only when
the information is most relevant.
The Alcatel-Lucent Social Networking Application is just one of the
services possible with the AlcatelLucent 5130 GMSP. Additional
vertical market GMS applications
can be deployed on the same GMS
platform. This drives mobile network
efficiencies and increases the opportunity for additional GMS-based
revenue. Potential applications
include:
• Mobile marketing and advertising
(e.g., sports arenas/stadiums)
• Social networking
• Geo-blogging
• Retail affinity
• Child safety
• Travel guides
• Restaurant guides
• Gaming
• Corporate productivity
and asset tracking
Figure 1. Alcatel-Lucent Social Networking Application at work
Figure 2. Alcatel-Lucent 5130 Geographic Messaging Service Platform enables a wide array
of location-driven services
3Alcatel-Lucent 5130 GMSP — Location-based social networking application for mobile devices
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for inaccuracies contained herein. © 2008 Alcatel-Lucent. All rights reserved. CMO2888080514 (07)
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