WOULD THE WORLD BE ABETTER PLACE IF EVERYONEDROVE A ROADSTER?
DOES DRIVING MATTER?
Does a long, winding road or an empty freeway
on Sunday morning matter if the car you’re in
doesn’t take advantage of the moment?
Does safety, technology, efficiency or even beauty matter,
if a car doesn’t feel right in your hands?
If you build Mazdas, driving is what matters most.
That’s why everything we do makes driving better.
Like safety technology that inspires confidence.
Engine technology that makes our cars and SUVs
more fuel-efficient. Yet still responsive.
And designs that capture motion,
even when the car isn’t moving.
What’s better than a great driving car?
A car company that won’t build anything less.
MAZDA. DRIVING MATTERS
®
IS OBSESSING OVER EVERY BOLT,
EVERY WIRE AND EVERY STITCH OVERKILL?
WE THINK NOT.
We built this Mazda MX-5 Miata like we built the very first one.
We preserved our roots, but evolved the technology. We built a
roadster with beautiful proportions, heart-pounding excitement,
a rocking power-to-weight ratio and a connection to the road
unlike any other. The Mazda MX-5 Miata is built this way because
Driving Matters. It matters to you. And it matters to Mazda.
The MX-5 Miata commits to the asphalt with swift agility
and nimble smoothness, without hesitation. Without excessive
weight. It’s how we’ve always done it. It’s how it makes you feel
when you grip the steering wheel and take a curvy off-ramp
after a long day. We built the MX-5 to behave precisely how you,
the driver, would want it to. Intuitive. Responsive. And how it
just simply makes you grin from ear to ear. The value of driving
dynamics is something you measure with your senses.
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Manual Transmission only.
We built the MX-5 Miata for the s-curves. The corners. The cliff
side highway corkscrews. Taking them confidently and never
holding back. The MX-5 is an athletic 2,332 lbs.
Lively. And loaded with as much thrill as you want to give it.
We built the Mazda MX-5 Miata because Driving Matters.
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Light. Lean.
Mazda3 s Grand Touring 4-Door model shown in Titanium Flash Mica (left) and Mazda3 s Grand Touring 5-Door model shown in Soul Red Metallic
KODO: “Soul of Motion.” Energy in motion. Power in motion. It’s the inspiration
behind the design of every Mazda vehicle. Created to transform ordinary sheet
metal into something that embodies the vitality of a living being, KODO exudes
the power and elegance of a wild animal in the instant before it pounces on its prey.
Mazda MX-5 Miata Grand Touring shown in Soul Red Metallic
Mazda MX-5 Miata Grand Touring shown in Soul Red Metallic
EXHILARATING. WITHOUT MOVING AN INCH.
The KODO: “Soul of Motion” design language is not just a curve
in the side panels or the shape of a headlamp. You’ll find it
captured in every detail of the MX-5. Whether the top is up or
folded neatly away, the muscular stance conveys an aggressive
design while maintaining a fluid symmetry.
Beyond its exterior, the KODO motif resonates within the doors
of the MX-5 Miata. The body color pours from the outside into the
interior for a fluid milieu, helping you become one with the vehicle.
From the structure, stitching and fabric created for the seats, to
the winged shape of the instrument panel and every surrounding
surface before you, the environment conveys that this is no
ordinary experience. Because having a presence on the road and
being connected to everything around you makes driving better.
HEADLIGHT
Because we crafted one of the world’s shortest and lowest noses on a sports car, fitting
the headlamps into this extremely short overhang meant reinventing the headlight. The
position of each LED bulb, the parabolic-type LED high beam and the turn signal layout
produce better visibility and more intensity. We can’t see accepting anything less than
crisp, radiant light distribution.
Low Beam
Position Lamp
Turn SignalHigh Beam
IS THE SHORTEST DISTANCE BETWEEN TWO POINTS
REALLY THE BEST ROUTE?
What is it about the MX-5 Miata that makes you want to drive just a little
bit longer? After evolving for 27 years, you learn a few things about what
matters. Take it from longtime MX-5 Chief Program Manager Nobuhiro
Yamamoto. Not only was he on the high-profile Mazda R&D team for the
1991 Le Mans win, he leads the team today in its obsessive need to achieve
absolute performance and sheer driving excitement. Of his winning
strategy, Yamamoto explains, “That means a light, compact body, front
midship engine and rear-wheel drive, 50/50 weight distribution, low yaw
moment of inertia, and low center of gravity.” Winning races, and the
hearts of fans the world over, appears to keep working.
Meticulous adjustments, such as lowering the engine for a lower center
of gravity and pushing the engine back, are all nuances that keep us
continually developing the MX-5 so it enhances balance and directional
control, and stays firmly anchored to the pavement.
And because we race everything we build, you can be assured there’s
a track-tuned suspension that delivers superb handling and directional
stability by combining a sophisticated double-wishbone layout up front
with an advanced multilink setup in the rear.
The Dynamic Stability Control
optimizes both traction and handling in less-than-ideal road conditions
without interfering with your oneness with the road. For all those twists
and turns the road has in store, each and every MX-5 is precisely
engineered to create balance.
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with an integrated Traction Control System
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Dynamic Stability Control (DSC ) is an electro nic system de signed to help t he driver mai ntain contro l under adver se conditio ns.
It is not a substitute for safe driving practices. Factors including speed, road conditions and driver steering input can all
affect whether DSC will be effective in preventing loss of control. Please see your Owner’s Manual for further details.
Mazda MX-5 Miata Grand Touring shown in Soul Red Metallic
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