It takes conviction to stand up to the naysayers.
A creative fire that’s unafraid of the blank page.
And the courage to flip conventional wisdom on its head.
Because this is the only way to change the game.
And the only way to build cars worth driving.
Today, Mazda is changing the game.
With innovative thinking and technologies.
Head-turning designs. And performance that never compromises.
Making every Mazda more exhilarating to drive.
These are actions, not words. Proof, not theories.
Making the impossible possible. This is the Mazda Way.
WHAT DO YOU DRIVE?
“Jinba ittai, or ‘rider and horse as one,’ was our guiding principle during
the MX-5’s development. The result is a car so nimble, well-balanced
and fun to drive that the driver and car achieve true unity.”
Takao Kijima: Program Manager,
Mazda MX-5 Miata (1995–2007)
ANCIENT TRADITION. MODERN APPLICATIONS.
For 15th century Japanese horse archers, complete freedom with the bow and arrow came only with an unwavering bond to the horse galloping
beneath them. With this trust in place, along with carefully acquired skills with the bow and arrow, archers caught food to feed their families
and fought wars to protect them. Today, this concept of jinba ittai, or “rider and horse as one,” is the inspiration for the MX-5 Miata—a car so
precisely tuned with its driver, it’s undeniably enjoyable to drive.
THIS IS THE 2014 MAZDA MX-5 MIATA.
Mazda MX-5 Miata Grand Touring shown in Zeal Red Mica with 17-inch alloy wheels
Mazda MX-5 Miata Power Retractable Hard Top Grand Touring shown in Zeal Red Mica with 17-inch alloy wheels
IT TAKES OBSESSION TO FIND BALANCE.
Courageous engineering. It’s the Mazda Way. And to create the Mazda MX-5 Miata, a car that’s near perfectly balanced—
that seems to anticipate a driver’s every move—is only achieved through the courage, creativity and conviction of
quality-obsessed engineers. Engineers that take into account every bolt, every wire and every stitch to achieve near-perfect
50:50 front-to-rear weight distribution. And the MX-5 is even precisely engineered to account for one more variable—you,
the driver. And in doing so, they created a vehicle that couldn’t be balanced until a driver is sitting in the driver’s seat.
The result: You complete it. Because at Mazda, we don’t just engineer cars. We engineer harmony.
“...the Miata still is one of the
Most pure Motoring experiences
Autobytel,® September 2012
that you can buy....”
Mazda MX-5 Miata Power Retractable Hard Top Grand Touring shown in Liquid Silver Metallic with 17-inch alloy wheels
ENGINEER WITH COURAGE, CREATIVITY AND CONVICTION
AND YOU GET THE WORLD’S BEST-SELLING ROADSTER.
Doing what can’t be done is the Mazda Way. And for more than two decades, we’ve never relented in our goal of defining and
redefining what a roadster is meant to be. Unwavering, uncompromising and committed to true sports car authenticity, the MX-5
has always been—and will always be—the track-proven real deal. Daring, nimble and precisely balanced, the MX-5 is an automotive
icon and an engineering marvel that’s built to dominate the open road, master every curve and effortlessly transform instinct
into action. But to truly understand why it’s the best-selling roadster of all time, you need to be in the driver’s seat.