Sunday morning matter if the car you’re in doesn’t take
advantage of the moment?
Does safety, technology, efficiency or even beauty matter,
if a car doesn’t feel right in your hands?
If you build Mazdas, driving is what matters most.
That’s why everything we do makes driving better.
Like safety technology that inspires confidence.
Engine technology that makes our cars and SUVs more
fuel-efficient. Yet still responsive.
And designs that capture motion, even when the car isn’t moving.
What’s better than a great driving car?
A car company that won’t build anything less.
MAZDA. DRIVING MATTERS
®
CRAFTED TO INSPIRE.
ENGINEERED TO BE DRIVEN.
It began with an unrelenting passion for driving. Only then could
we start to craft the new 2017 Mazda CX-5. With an unwavering
belief that there is no “good enough.” That a vehicle should be an
extension of you, the driver. And, that while the CX-5 remains one
of the critics’ favorites, we’re never satisfied with accepting the
status quo. We will always keep looking for ways to improve upon
what’s been accomplished. This ethos is translated into
every vehicle we make.
The newly restyled and refined 2017 Mazda CX-5 is unlike any
other CUV. Without sacrificing exceptional driving dynamics, the
carefully crafted and refreshed CX-5 achieves the impossible:
the perfect unity of versatility, spaciousness, innovation and up
to an EPA-estimated 31 highway MPG.1 There have been over 250
improvements made to the new Mazda CX-5 — inside and out. And you
may not even be able to see them. From every angle, every aspect of
this capable CUV has been improved to make driving better.
1 Based on E PA estimates for 201 7 Mazda CX-5 FWD mo dels, 24 city/3 1 highway MPG.
AWD mode l shown, 23 cit y/29 hig hway MPG. Actua l results will va ry.
INSPIRED DESIGN. KODO: “SOUL OF MOTION”
To imbue the dynamic movement of the KODO: “Soul of Motion” design language into
every Mazda vehicle, artisans and craftsmen created automotive icons that meet
extraordinary levels of aesthetic pleasure.
Mazda’s chief clay modeler, Norio Terauchi, adopts a harmonious creative process using
human touch to shape and develop the look of a vehicle during the clay modeling stages.
While computers are invaluable tools, Norio explains that exceptional design is achieved
through touch. And feeling.
Allowing our visionaries to change the smallest crease or curve to deliver optimal
proportions—and ultimately, a Mazda—is what it means to never stop challenging. It’s how
we strive to craft cars that are not only works of art, but essentially make driving better.
UNIQUELY CRAFTED PAINT THAT ONLY
SKILLED CRAFTSMEN COULD CREATE.
Our newest signature paint, Soul Red Crystal Metallic, is crafted
from the original Soul Red Metallic—with a desire to achieve an even
higher level of energy and vividness. Developing a paint with such
intensity of clarity, depth and luster requires a three-coat process—
a reflective layer, a translucent layer, and a clear top-coat that
is nearly impossible to mass-produce. Soul Red Crystal Metallic
enables us to give the CX-5 a hand-painted quality.
Gray tinted
clearcoat
Red Coat
Metallic Base
(reflection layer)
Electrodeposition
Sheet metal
Mazda CX-5 Grand Touring shown in Soul Red Crystal Metallic
DESIGNED FOR ONE THING: YOU.
At Mazda, we’re not just passionate about driving. We’re passionate
about how a car makes you feel—even after your drive. It’s an
essential connection between man and machine. A belief that a car
should respect and adapt to its driver’s sensibilities. Putting our focus
on you means designing a refined CX-5 cockpit that is welcoming,
intuitive and meticulously crafted. Where controls and gauges are
laid out in perfect symmetry so you can focus on the road ahead.
We call it a human-centric approach that relies on the subtleties of
seeing and touching with all your senses. And through our ceaseless
exploration of unconventional ideas, we discover more ways to make
a difference in everyday driving. Such as developing an available
intuitive Active Driving Display, through which vital information such
as vehicle status, current speed, and route guidance is projected
onto the windshield. Pertinent data is positioned in your line of sight
and allows you to better adjust your focus—ultimately minimizing
distractions while driving. Is it possible for something to transport you
without moving? It is. When it’s designed for you, the driver.
Mazda CX-5 Grand Touring shown with Parchment leather interior
MAKE A GRAND ENTRANCE. GRACEFULLY.
Welcome to the cabin of the Mazda CX-5. This is where you’ll discover premium materials and
thoughtful accents that add to a refined, secure and quiet atmosphere. As you enter, the door
panel will do more than create an opening. Our newly developed material, appropriately named
“Metal Wood1,” blends the warmth of what resembles natural wood with the strength and
toughness of a metallic finish. This unique twelve-layer process is finished with a coating to
create a fresh new look that expresses a greater depth of richness and elegance.
1 Available on the Mazda CX-5 Gran d Touring only.
TAKING THE
BACK SEAT
NEVER FELT SO INDULGENT.
Is it so unthinkable that a CUV this adept can double as a peaceful
haven for your passengers? It’s possible when you transcend
the predictable. Like provide your guests with not only ample
entrance and exit room, but available heated back seats, rear
climate control vents and USB ports in the center armrests that
keep everyone comfortable. And on longer drives, the rear seat
backs are adjustable for added comfort. Our aim is to always exceed
expectations. What else would you expect from Mazda?
Mazda CX-5 Grand Touring shown with Parchment leather interior
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