Alcatel-Lucent
735x ISAM FTTB
Product Portfolio
Enabling Triple Play Services
The delivery of premium video services — be it IPTV or over-the-top (OTT) video — produces nearly an order of magnitude increase in bandwidth demands. As a result, service providers have been looking at deep fiber deployments: some operators deploy DSLAMs in cabinets or in buildings to shorten the copper loops, enabling them to deliver the required high bitrates over VDSL2 or ADSL2plus; others remove the copper loop altogether and connect subscribers with Fiber to the Home. Alcatel-Lucent’s strategy for more than the past two years has been “Fiber to the most Economical Point”. Our strategy and this ISAM product portfolio recognize that operators will deploy a mix of CO, FTTN, FTTC, FTTB, and FTTH technologies to serve their subscribers with very high speed broadband services in the most cost-effective way.
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The Alcatel-Lucent 735x ISAM FTTB Product Family is the newest addition to the ISAM family, and gives service providers the flexibility and scalability necessary for the successful delivery of triple play services. By allowing operators to deploy DSLAM equipment closer to the subscriber — typically in building, curb, or cabinet deployments — the Alcatel-Lucent 735x ISAM FTTB Product Family enables cost-effective delivery of triple play services. Besides the standard Ethernet and GPON aggregation technologies, the 735x family also supports the unique Distributed DSLAM concept, which allows operators to manage small DSLAMs as remote linecards of a central host, resulting in low aggregation CAPEX and low OPEX.
Brokering the
new world of triple play
Video has become a key agent of change. Service providers are being forced to innovate by offering competitively differentiated services and by exploring new business models based on targeted advertising, e-commerce integration, and revenue sharing with application and content providers. While services such as these are boosting ARPU (average revenue per user), they are also placing unprecedented stress on the traditional high-speed Internet infrastructure.
Consider these facts: end users downloaded 100 billion Internet video clips in 2007; by 2011, streaming video content will increase from 0.3 Exabytes (EBs) to 10 EB. What’s more, analysts are predicting 55 million IPTV subscribers in three years time. Just as significant, Youtube currently accounts for 10 percent of all Internet traffic, while over-the- top streaming comprises 20 percent. All of this, coupled with the fact that the top four user generated content (UGC) providers — Youtube, Google, Yahoo, and MSN — with a combined audience of 94 million, is driving service providers to provide not only the required bandwidth but also the necessary quality of experience (QoE) that their end users want and expect.
To meet this challenge — to provide the scalability and quality that these video applications require — service providers need to determine the best strategy to meet escalating bandwidth requirements. Among other things, they need to identify the most economical point for fiber deployment, while also leveraging their existing copper assets. Put somewhat differently, they need to find a costeffective solution capable of assuring the QoE required to deliver triple play services in both high and low density areas. The good news is that, in combination with AlcatelLucent ISAM portfolio, the Alcatel-Lucent 735x FTTB ISAM Product Family is letting service providers extend the triple play offer to all subscribers in order to achieve 100-percent coverage.
Alcatel-Lucent 735x ISAM FTTB Product Portfolio 3
Leveraging the ISAM family advantage
As part of the Alcatel-Lucent ISAM portfolio, the 735x Intelligent Services Access Manager (ISAM) Fiber to the Building (FTTB) Product Family plays a critical role in extending coverage for premium services to all subscribers. This is made possible with a family of small DSLAMs — also known as remotes — which can be placed in cabinets, buildings, or at the curb. The net result is that service providers shorten the copper loop, thus enabling high bitrates over VDSL2 or ADSL2plus.
Together with the CO/FTTN products of the ISAM portfolio, the AlcatelLucent 735x FTTB Product Family lets operators build a flexible architecture — quickly and cost-effectively — with a highly targeted triple play offer. Whether they choose CO, FTTN, FTTB/C, FTTH or a combination of these, service providers are able to take advantage of the ISAM family’s wide ranging portfolio — designed to deliver fiber to the most economical point.
As members of the ISAM portfolio, the Alcatel-Lucent 735x ISAM Product Family also provides the same service intelligence on any line or any box, shares a common network management, and enjoys the same environmental and electromagnetical hardening. The remotes, which support the Distributed DSLAM concept, even use the same linecards as the 7302 and 7330, resulting in reduced OPEX with easier software upgrades, better aggregation, faster training, and simplified qualification cycles and stock management.
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